One of the most frequently asked questions by our customers is, “What more can I do with Demandforce?”  In response, one of the first areas we take a look at is your Campaigns tab, and the first question we ask is, “Are you fully utilizing your campaigns each month?”  The Campaigns tab is a critical component of Demandforce, and whether you choose to send a newsletter or a promotion, these are levels of communication with your customers that are completely FREE for you to use.  Here are some helpful tips you can reference while sending campaigns:

1)      Plan ahead. It may take a while to think of a campaign you would like to send to your customers, patients or guests.  Brainstorm ideas and gain feedback well before your send date to prevent a lot of future headaches.

2)     Take advantage of holidays. Look at the calendar and use national holidays, change in seasons, or industry specific promotional months such as customer appreciation month, national safety week, etc. to plan out your campaign schedule.

3)      Be creative. Not every campaign needs to be an offer or special for your customer base.  Use newsletters to send out monthly tips or valuable information to your customers, patients or guests.   For example:  Is there a way to save money at the gas pump?  Why is it important for patients to check their eyes on a regular basis?  Why is flossing on a regular basis important for the health of your teeth?  What are some ways to help relieve back stress at work?  What are some helpful tips on keeping your hair healthy?  Write informational newsletters to remind your customer base about these simple procedures.

4)      Be consistent. Our most successful Demandforce customers send campaigns once a month or once every other month.  Make sure you set that expectation with your customer base and let them know you will be sending them a monthly email with valuable information and exclusive deals.

5)      Know your audience. As a business owner, you know your audience best, so choose promotions and campaigns that you know will be valuable to them.  Always consider: What is something that your customers, patients and guests will appreciate getting from your business?

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This entry was posted on August 9, 2011 at 5:00 am and is filed under Customer Care, Demandforce Product, Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.