FACT. Emails fuel your business.
We asked the Demandforce Customer Success managers how they measured the potential of ongoing revenue growth for a particular business. Response: “The ratio of emails a business has compared to the amount customers – the higher the amount of emails the better off the business.”
Are you surprised by this answer? One of the greatest features about Demandforce is that we automate your communications (using such tools as email) so confirmations, promotions, surveys and reviews can be sent and tracked in ways that help you grow your revenue.
Does This Really Affect Me?
Let’s start by taking a look at Arizona Dental, an actual Demandforce business whose name has been changed. Their practice had only collected 118 email addresses out of 6571 patients. This translates to only being able to communicate with 1.7% of their patients via email. This also means that they had to use the phone to communicate with 98% of their patients.
After a call for help, our Success Team suggested the office push up their sleeves and start getting emails. After a few days of asking patients on their own, they decided to enable the Email Finder feature for a little extra help. Within 17 months, Arizona Dental watched their patient email database grow from 118 to over 2,000!
Utilize Email as Your Greatest Marketing Tool.
If you have not already, check out your email-to-customer ratio on your Demandforce Dashboard in the Communications box on your dashboard.
Next, assess whether you need to put a little more love into your email collecting. Remember: Whether you elect to utilize Demandforce’s Email Finder feature or collect the emails manually, we’re here to help you get started with a solid foundation.
DIY
If you prefer to collect the email addresses yourself, be sure to provide your staff with the proper tools to facilitate email acquisition.
- Identify a time and place to prompt your customers for their emails (like while they are checking in our out).
- Have a form handy and in the right spot to catch your customers.
- Communicate your plan to the rest of the staff and set goals.
- Demandforce has a sign available for you to use in your office, simply download it here – Join Our Community
- Make a point to follow up if customers happen to leave the field blank and explain what it will be used for to put them at ease (i.e. never spam).
Get a Little Help From Your Friends
The above suggestions are a great DIY plan, but we’ve found the results can be minimal for the amount of effort and time put in. Here is where Demandforce shines. Our Email Finder feature can do all of this work for you and within days, you can have a robust list of emails with little effort. Read more about this feature here.
If you elect to use email finder, an email communication is sent letting the matched customer know you offer this new service which allows them to request appointments, confirm appointments, and refer their friends and family online and receive special offers. The customer can opt-out from the service at any time. We deliver the list to you via your Demandforce system on a monthly basis and notify you when it’s time to verify and import those email addresses into your account.
Wondering How Much Revenue is Possible for Your Own Business?
You can find the Email Finder Revenue Tracking in your Results tab and see the results immediately. Because Email Finder typically finds about 25% of your customer’s records each time it goes out, we have already done all the calculations for you in order to display how much revenue you are missing out on.
Maybe you said you’d turn on email finder after you had an established understanding of the Demandforce system. Now’s the time to do it – these emails will forever be a part of your growing database that can potentially bring in years of revenue.
In Arizona Dental’s case, the amount of email addresses they acquired allowed them to further boost their revenue by sending out various Campaigns and Promotions. This action resulted in $60,000 in revenue!
Help us help you make the most out of your system. Check out our blog post on Getting To Know Your Campaigns Tab by our Customer Success Manager, Tiana, to get started on a Promotion today. Also consider using referral emails to publicize incentives to potential customers as a great way to attract more customers!
If you’d like more advice, feel free to give us a call at 1.800.220.1136 or email support@demandforce.com. Our Customer Care representatives would be happy to get you started.
How to Turn on Email Finder Today:
- Log into Demandforce D3
- Click in the “Setup” (upper right hand corner)
- Click on “Email Finder” (lower left hand side)
- Select the “On” radio button, initial, and “Save”
Check out the Help Center for even more helpful information on Email Finder.
Related posts:
- How to Use Holiday Emails to Bring in Customers
- Neill Technologies, Makers of SalonBiz and SpaBiz Software, Builds Relationships and Drives Revenue Through Social Media
- My Favorite Thing… When Customers Have “The Aha!” Moment
Tags: customer success, email finder, generate revenue, helpful, small business