This a two-part series created to help our Demandforce customers utilize the most important, yet sometimes overlooked, features of their Demandforce D3. Part I dives into the 5 initial steps for success while Part II focuses on taking your business to the next level. Once you are comfortable with The First Five Steps, get started with these next 5 tips for success. Each one includes a videos with step-by-step instructions.
Archive for the ‘Email Marketing’ Category
Increase Email Effectiveness Now With These Key Tips
January 19, 2012
By now you’ve sent enough in the way of Newsletters and Custom Promotions to know the basics. Here are a few tips on how to supercharge your Newsletters and Custom Promotions to get what you really want from email marketing – more business:
Tweak your subject lines so your customers are enticed to want more.
The subject line is the awesome new sign you put outside your business so people walking across the street are curious enough to walk in and check things out. Here are some tips to make your Email Subject Line pop and increase open rate:
- Keep your subject line under 45-50 characters. Many email clients cut you off right around there.
- Segmentation is important here – you can have a friendlier tone with customers who’ve been in more recently, but perhaps you want to be more formal with your inactive customer base.
- If you have an incentive in your email, try to include it in your subject line message.
Here are some great enticing subject lines from my inbox just today:
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Generate More Revenue Through Emails
January 10, 2012
FACT. Emails fuel your business.
We asked the Demandforce Customer Success managers how they measured the potential of ongoing revenue growth for a particular business. Response: “The ratio of emails a business has compared to the amount customers – the higher the amount of emails the better off the business.”
Are you surprised by this answer? One of the greatest features about Demandforce is that we automate your communications (using such tools as email) so confirmations, promotions, surveys and reviews can be sent and tracked in ways that help you grow your revenue. (more…)
How to Use Holiday Emails to Bring in Customers
October 30, 2011
With the arrival of Fall, it’s time to start thinking about your Holiday emails. I know, I know – we just said goodbye to summer and we’re already talking about Holiday marketing, but this is a great opportunity to reach your patients, clients and customers.
To help you through the holidays, we’ve come up with ideas for custom campaigns. If delivered effectively, campaigns like these can help boost your year-end revenue and get your customers excited about your business well into 2012.
What to Send and When
Getting To Know Your Campaigns Tab
August 9, 2011
One of the most frequently asked questions by our customers is, “What more can I do with Demandforce?” In response, one of the first areas we take a look at is your Campaigns tab, and the first question we ask is, “Are you fully utilizing your campaigns each month?” The Campaigns tab is a critical component of Demandforce, and whether you choose to send a newsletter or a promotion, these are levels of communication with your customers that are completely FREE for you to use. Here are some helpful tips you can reference while sending campaigns:
1) Plan ahead. It may take a while to think of a campaign you would like to send to your customers, patients or guests. Brainstorm ideas and gain feedback well before your send date to prevent a lot of future headaches.
2) Take advantage of holidays. Look at the calendar and use national holidays, change in seasons, or industry specific promotional months such as customer appreciation month, national safety week, etc. to plan out your campaign schedule. (more…)
