Archive for the ‘Online Marketing’ Category

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Are you Ambassador Material?

October 4, 2011

The Early Adopter Gets The Worm

Amnassador Logo 300x287 Are you Ambassador Material?Just recently Demandforce began an Ambassador program for our elite Demandforce D3 users who are excited and knowledgeable about our product. This is a great opportunity for early access to new features and inside information. Plus you get a gift when you sign up, so what’s not to love?

But that’s not all – below are just some of the reasons why being an Ambassador is a GREAT thing:

  1. Get early access to new beta features before they hit the market. Currently we are taking people to the Campaign Re-Write waitlist, and there are several more coming in 2012.
  2. Be heard – participate in usability studies, product experience surveys, and more.
  3. Get invited to special non-publicized Demandforce events.
  4. Get additional newsletter and campaign content for you to send out to generate additional traffic through your doors.
  5. Get Ambassador Certified so you can show that you’re a true Demandforce Super User. Post it on your LinkedIn and Facebook pages to show that you know your stuff.
  6. And of course, Ambassadors regularly receive some great swag that ONLY Ambassadors receive.

So what do you have to do to get all this great stuff? It’s pretty easy and not too far off from what you are probably already doing: (more…)

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Posted in Customer Spotlights, Demandforce Product, News, Online Marketing, Small Businesses | 9 Comments »

Major Changes to Facebook and What You Need to Know

September 30, 2011

Update: Facebook has decided to implement a slow roll out with the new changes I outline below.  As quoted by Stefan Parker, Facebook UI Engineer, on Quora, “We are aiming to start letting users opt into Timeline in the next two to four weeks. There is no set date though.”

Facebook is at it again. On September 22, Mark Zuckerberg revealed at the F8 conference the new updates to Facebook and its users’ personal profiles. But will these changes affect your business? You bet.

There are quite a few changes that I will try to sum up as best I can, while also keeping these relevant not only to your personal profile, but how these may affect your business. Let’s just take a look at the changes first… (more…)

Posted in News, Online Marketing, Reputation Marketing, Social Media Strategy | 1 Comment »

Facebook has Changed … Are You in the Know?

September 20, 2011

5244829388 7fbc962593 b Facebook has Changed … Are You in the Know?

Facebook is always changing.  Keep up to date with our blog to make sure you aren’t caught off guard!

Facebook’s Updated Settings

On August 23rd, Facebook made significant changes to users’ privacy settings and users’ ability to share content.

Facebook users can now alter their privacy settings right on their profile, instead of having to jump through numerous hoops in the old “Privacy Settings” page.  Users can easily control who sees their profiles, status updates, and tagged photos on the right-hand side of their profile.

(more…)

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Posted in Customer Care, Online Marketing, Social Media Strategy | 1 Comment »

Making Google+ Work For Your Business

September 13, 2011

Google+ and You
As Salesforce CEO, Marc Benioff, proclaimed in his Dreamforce 2011 keynote, “We are in a social revolution.” Now more than ever there are tons of ways for businesses to interact and connect with their customers, creating a community that grows their company from a business to a Brand (a concept your friends at Demandforce understand and are here to help you with via Facebook Connect, newsletter builder and other communication options).

Making Google+ Work For Your BusinessSo who’s new to this party? A search engine giant, of course, recently coming onto the scene with the introduction of Google+.

Use Google+ to grow your business NOW

At the moment, Google+ is for individuals only and not allowing the creation of business profiles – Mashable.com, Ford, Sesame Street and others managed to get invited and immediately opened a brand page. Mashable.com, the technology site, had 103,000 followers by the time Google+ put a stop to businesses on their platform and removed all those pages. Which is a shame, as Google+ seems ideal for businesses and business owners. (more…)

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Posted in Online Marketing, Reputation Marketing, Small Businesses, Social Media Strategy | 1 Comment »

How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

August 16, 2011

3468964387 95aae45319 300x231 How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

These days it may seem like the opportunities for social media interaction are endless. Even for someone who is well versed in different social media outlets, trying to manage social media for a business can seem overwhelming.

Demandforce customers know all about the importance of reaching customers online. According to a recent Pew Internet and American Life Survey, 77% of Americans are online.  A common mistake of many businesses is that they spread themselves too thin across their social media. It is important not only to focus on your spread, but also how deep you can delve into each media outlet. Having 200 friends on Facebook, and 300 followers on Twitter doesn’t make much of a difference to your business unless you’re interacting with these individuals in a meaningful way.trans How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

Setting up the applications on Facebook for Demandforce is a great way to tie social media into your existing marketing campaigns. However, the possibilities are endless, and there are a variety of different options that can complement your existing Demandforce communications.

(more…)

Posted in Customer Care, Online Marketing, Social Media Strategy | 2 Comments »

Comment on Your Public Reviews and Stay Engaged

June 27, 2011

addyourcomment Comment on Your Public Reviews and Stay Engaged

Are you actively monitoring the reviews you receive online? From positive to not-so-positive reviews, do you know when it is the right time to write a business comment?

Having a strong online presence is instrumental in maintaining an edge in the competitive market. Replying with a business comment and staying in touch with your active customers can bring you one step closer to achieving this goal. Reviews can serve as selling points that draw potential customers to request an appointment at your business. (more…)

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Posted in Customer Care, Online Marketing, Reputation Marketing, SEO/SEM | Leave a Comment »

Get Potential Customers in on the Deal with Demandforce

June 1, 2011

 

coupons with bird Get Potential Customers in on the Deal with DemandforceGroup buying sites are all the rage for the Internet savvy on the lookout for deals from businesses ranging from local businesses to big brands. For small and medium businesses, joining the deal game may not turn out to be an ideal experience. Group buying sites, while effective in drawing crowds, can cut net revenue for the business. As well, deal-hungry customers frequently fail to convert into repeat customers and raving fans.

With Demandforce D3, putting on the “big deal” for new and potential customers is easy to do and extremely cost effective. Every communication sent through D3 includes a referral link that customers can click to provide their family and friends’ email addresses. Adding an incentive to the emails that referrals receive is a way to attract new customers with appealing promotions. You’ll also be able to track who within your customer base are your best referrers and reward them accordingly. (more…)

Posted in Customer Care, News, Online Marketing, Small Businesses, Social Media Strategy | Leave a Comment »

Why Web Feed is important for your Business?

May 25, 2011

One of the hidden gems in using Demandforce for your business is Webfeed. Try searching for any website that offers advice on how you can improve your local search ranking factors and there is one thing that always gets mentioned: Consistent data throughout the web. There are three major local search engines. Google Maps, Yahoo Local and Bing. These three feed data to many other sites. If there is inconsistent data in any of these sites the incorrect data may spread throughout the web and it can seriously affect your ranking.

Nap(Name, Address, and Phone number, as in, your actual business phone#) are essential. Don’t use tracking phone numbers or sneak keywords into your business name. Webfeed gets all of your data from the business information section in your portal. (more…)

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Posted in Customer Care, Online Marketing, SEO/SEM | Leave a Comment »

Marketing on Facebook Just Got Easier with Demandforce Connect for Facebook – Premium Package

May 18, 2011

Five months ago we launched Demandforce Connect for Facebook to help our customers generate more traffic and revenue.  Since then, over 30% of our customers have downloaded the Connect suite of applications to automatically display certified reviews, allow people to make appointments on Facebook, and to create fully trackable promotions.

Today, marketing on Facebook becomes even easier.

For those of you who are new to social media or uncertain about where to begin, we now offer an easy, yet comprehensive solution – Facebook Premium Package.  With this package, you get all of the following benefits: (more…)

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Posted in Customer Care, News, Online Marketing, Social Media Strategy | 2 Comments »

“all caps vs. ALL CAPS” – Your Data Quality Makes a Difference In Experience

May 11, 2011

all caps all caps vs. ALL CAPS Your Data Quality Makes a Difference In Experience

Please join me in welcoming a new member to our team – Brittney. If you’ve called in for assistance recently, chances are you’ve already worked with her! Brittney’s point on the importance of data quality is critical to small businesses. Time flies by so fast that it’s difficult to focus on making sure the information being added to your database is clean. Take a few extra seconds to slow down so you can give your customers the online marketing experience you want to. Enjoy!  ~ Annie

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Emails, text messages, and chats have become popular forms of communication for everyday users of the internet and modern technology. These communications are efficient, but it becomes difficult to decipher tone from content. It is up to the users to make sure that messages are conveyed as true to the original intent as possible. (more…)

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Posted in Customer Care, Online Marketing | 2 Comments »

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