Archive for the ‘Social Media Strategy’ Category

Are You Ready to Get Serious About Plugging In?

January 17, 2012

gettingseriousaboutpluggingin0 Are You Ready to Get Serious About Plugging In?The phrase “plugged-in” has become an ever-expansive and all-inclusive mantra for many businesses today due to the rapid growth of social media in general. While we’ve all heard of Facebook, Yelp, and most recently Google+, there are many other social media platforms that, when utilized effectively, can leverage your business to a whole new level and help you grow as a brand.

(more…)

How To Solve The Twitter Dilemma

December 13, 2011

How engaged are you in your social media? Odds are that your business already has a registered Twitter account. Maybe you consider yourself a certified tweeter. Or maybe, you feel like you’re the only one who’s not tweeting. Don’t fear, we’re here to help you assess this Twitter situation and find out if its a right fit for your business. Take a look at Flowtown’s Twitter Decision Tree for some guidance.

twitter bird confused 300x297 How To Solve The Twitter Dilemma

(more…)

Top 5 Holiday Tips and Ideas for Facebook

December 1, 2011

Staying Connected Across Miles1 300x199 Top 5 Holiday Tips and Ideas for FacebookDuring the holiday season, more and more of your customers, patients, and clients will be spending their free time online, so its important that you stay active and keep your business on their radar. Below are the top 5 tips and best practices to keep those customers coming in. (more…)

Social Media For Business Made Easy

October 21, 2011

 Social Media For Business Made Easy

You’ve heard it before, but it doesn’t hurt to hear it again – social media is here to stay.

The shift to interacting with our friends, family, colleagues and customers through social networking sites isn’t a fad, it’s a fundamental shift in the way we communicate. And the true ROI of joining in on this social media bandwagon is that your business will still be thriving in 5 years.

Demandforce knows that keeping up with the newest trends can be daunting, especially when you have a business to run. So how can we make all this “Facebooking” and “Tweeting” easy for you while ensuring you stay relevant and in-tune with your customers? One word: Timely.

(more…)

Major Changes to Facebook and What You Need to Know

September 30, 2011

Update: Facebook has decided to implement a slow roll out with the new changes I outline below.  As quoted by Stefan Parker, Facebook UI Engineer, on Quora, “We are aiming to start letting users opt into Timeline in the next two to four weeks. There is no set date though.”

Facebook is at it again. On September 22, Mark Zuckerberg revealed at the F8 conference the new updates to Facebook and its users’ personal profiles. But will these changes affect your business? You bet.

There are quite a few changes that I will try to sum up as best I can, while also keeping these relevant not only to your personal profile, but how these may affect your business. Let’s just take a look at the changes first… (more…)

Facebook has Changed … Are You in the Know?

September 20, 2011

5244829388 7fbc962593 b Facebook has Changed … Are You in the Know?

Facebook is always changing.  Keep up to date with our blog to make sure you aren’t caught off guard!

Facebook’s Updated Settings

On August 23rd, Facebook made significant changes to users’ privacy settings and users’ ability to share content.

Facebook users can now alter their privacy settings right on their profile, instead of having to jump through numerous hoops in the old “Privacy Settings” page.  Users can easily control who sees their profiles, status updates, and tagged photos on the right-hand side of their profile.

(more…)

Making Google+ Work For Your Business

September 13, 2011

Google+ and You
As Salesforce CEO, Marc Benioff, proclaimed in his Dreamforce 2011 keynote, “We are in a social revolution.” Now more than ever there are tons of ways for businesses to interact and connect with their customers, creating a community that grows their company from a business to a Brand (a concept your friends at Demandforce understand and are here to help you with via Facebook Connect, newsletter builder and other communication options).

 Making Google+ Work For Your BusinessSo who’s new to this party? A search engine giant, of course, recently coming onto the scene with the introduction of Google+.

Use Google+ to grow your business NOW

At the moment, Google+ is for individuals only and not allowing the creation of business profiles – Mashable.com, Ford, Sesame Street and others managed to get invited and immediately opened a brand page. Mashable.com, the technology site, had 103,000 followers by the time Google+ put a stop to businesses on their platform and removed all those pages. Which is a shame, as Google+ seems ideal for businesses and business owners. (more…)

How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

August 16, 2011

3468964387 95aae45319 300x231 How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

These days it may seem like the opportunities for social media interaction are endless. Even for someone who is well versed in different social media outlets, trying to manage social media for a business can seem overwhelming.

Demandforce customers know all about the importance of reaching customers online. According to a recent Pew Internet and American Life Survey, 77% of Americans are online.  A common mistake of many businesses is that they spread themselves too thin across their social media. It is important not only to focus on your spread, but also how deep you can delve into each media outlet. Having 200 friends on Facebook, and 300 followers on Twitter doesn’t make much of a difference to your business unless you’re interacting with these individuals in a meaningful way.trans How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

Setting up the applications on Facebook for Demandforce is a great way to tie social media into your existing marketing campaigns. However, the possibilities are endless, and there are a variety of different options that can complement your existing Demandforce communications.

(more…)

Customer Spotlight – Michigan Dentist Gets Creative with Facebook

July 20, 2011
Over here at Demandforce, we’re extremely proud of having so many industry thought leaders in our network of small business clients. Whether they are running dental or optometry practices, auto shops, spas, or salons, these brave and innovative clients continuously push the envelope in developing better ways of improving their businesses.

Today, I’d like to introduce you to a thought leader in the dental industry, Comfort Dental Spa, whose recent campaign (involving both offline and online events) successfully utilized Facebook to engage the Detroit community in an exciting and interactive way.

Who is Comfort Dental Spa?

Located in Farmington Hills, Michigan, Comfort Dental Spa is a full-service dental office that provides general and cosmetic procedures in a spa-like environment.  Sedation, laser, and spa dentistry are among the treatment options designed to ensure that patients receive the highest quality dental care within a comfortable setting.  Ultra-modern technology has made its way into the dental scene, and these high-tech procedures provide minimally invasive and ultra-precise treatments.  At Comfort Dental Spa, patients who normally dread going to the dentist can enjoy all the comforts of a luxury spa, putting their minds at ease.

What did they do?

On June 24th, Comfort Dental Spa hosted a cocktail party for their current and potential patients. At the party, an on-site photo booth allowed guests to have their photo taken. The next day, Comfort Dental Spa kicked off the “Best Smile of Detroit” contest on Facebook, inviting Facebook members to vote for the best smiles captured at that party. To generate more hype, there were many prizes (valued up to $5000) at stake, provided by some of Detroit’s hottest entertainment venues, dining spots and cosmetic service providers. Comfort Dental Spa definitely thought big.

(more…)

Giving Away Something on Facebook? Read this First!

June 22, 2011

Did you participate in our 1st Annual Treasure Hunt on Facebook? Like the idea?

Contest1 Giving Away Something on Facebook? Read this First!

Before you run something similar on your Facebook Page, make sure you know the rules.

Last month, Facebook revised and revamped their rules surrounding any and all promotions or contests run on their site. If your contest does not abide by Facebook’s rules, you are running the risk of having your Facebook Page shut down and disconnected. (more…)