Archive for the ‘Social Media Strategy’ Category

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Facebook has Changed … Are You in the Know?

September 20, 2011

5244829388 7fbc962593 b Facebook has Changed … Are You in the Know?

Facebook is always changing.  Keep up to date with our blog to make sure you aren’t caught off guard!

Facebook’s Updated Settings

On August 23rd, Facebook made significant changes to users’ privacy settings and users’ ability to share content.

Facebook users can now alter their privacy settings right on their profile, instead of having to jump through numerous hoops in the old “Privacy Settings” page.  Users can easily control who sees their profiles, status updates, and tagged photos on the right-hand side of their profile.

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Posted in Customer Care, Online Marketing, Social Media Strategy | 1 Comment »

Making Google+ Work For Your Business

September 13, 2011

Google+ and You
As Salesforce CEO, Marc Benioff, proclaimed in his Dreamforce 2011 keynote, “We are in a social revolution.” Now more than ever there are tons of ways for businesses to interact and connect with their customers, creating a community that grows their company from a business to a Brand (a concept your friends at Demandforce understand and are here to help you with via Facebook Connect, newsletter builder and other communication options).

Making Google+ Work For Your BusinessSo who’s new to this party? A search engine giant, of course, recently coming onto the scene with the introduction of Google+.

Use Google+ to grow your business NOW

At the moment, Google+ is for individuals only and not allowing the creation of business profiles – Mashable.com, Ford, Sesame Street and others managed to get invited and immediately opened a brand page. Mashable.com, the technology site, had 103,000 followers by the time Google+ put a stop to businesses on their platform and removed all those pages. Which is a shame, as Google+ seems ideal for businesses and business owners. (more…)

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Posted in Online Marketing, Reputation Marketing, Small Businesses, Social Media Strategy | 1 Comment »

How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

August 16, 2011

3468964387 95aae45319 300x231 How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

These days it may seem like the opportunities for social media interaction are endless. Even for someone who is well versed in different social media outlets, trying to manage social media for a business can seem overwhelming.

Demandforce customers know all about the importance of reaching customers online. According to a recent Pew Internet and American Life Survey, 77% of Americans are online.  A common mistake of many businesses is that they spread themselves too thin across their social media. It is important not only to focus on your spread, but also how deep you can delve into each media outlet. Having 200 friends on Facebook, and 300 followers on Twitter doesn’t make much of a difference to your business unless you’re interacting with these individuals in a meaningful way.trans How to Maximize your Social Media: Connecting Facebook, Twitter, and YouTube

Setting up the applications on Facebook for Demandforce is a great way to tie social media into your existing marketing campaigns. However, the possibilities are endless, and there are a variety of different options that can complement your existing Demandforce communications.

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Posted in Customer Care, Online Marketing, Social Media Strategy | 2 Comments »

Customer Spotlight – Michigan Dentist Gets Creative with Facebook

July 20, 2011
Over here at Demandforce, we’re extremely proud of having so many industry thought leaders in our network of small business clients. Whether they are running dental or optometry practices, auto shops, spas, or salons, these brave and innovative clients continuously push the envelope in developing better ways of improving their businesses.

Today, I’d like to introduce you to a thought leader in the dental industry, Comfort Dental Spa, whose recent campaign (involving both offline and online events) successfully utilized Facebook to engage the Detroit community in an exciting and interactive way.

Who is Comfort Dental Spa?

Located in Farmington Hills, Michigan, Comfort Dental Spa is a full-service dental office that provides general and cosmetic procedures in a spa-like environment.  Sedation, laser, and spa dentistry are among the treatment options designed to ensure that patients receive the highest quality dental care within a comfortable setting.  Ultra-modern technology has made its way into the dental scene, and these high-tech procedures provide minimally invasive and ultra-precise treatments.  At Comfort Dental Spa, patients who normally dread going to the dentist can enjoy all the comforts of a luxury spa, putting their minds at ease.

What did they do?

On June 24th, Comfort Dental Spa hosted a cocktail party for their current and potential patients. At the party, an on-site photo booth allowed guests to have their photo taken. The next day, Comfort Dental Spa kicked off the “Best Smile of Detroit” contest on Facebook, inviting Facebook members to vote for the best smiles captured at that party. To generate more hype, there were many prizes (valued up to $5000) at stake, provided by some of Detroit’s hottest entertainment venues, dining spots and cosmetic service providers. Comfort Dental Spa definitely thought big.

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Posted in Customer Care, Customer Spotlights, Small Businesses, Social Media Strategy | Leave a Comment »

Giving Away Something on Facebook? Read this First!

June 22, 2011

Did you participate in our 1st Annual Treasure Hunt on Facebook? Like the idea?

Contest1 Giving Away Something on Facebook? Read this First!

Before you run something similar on your Facebook Page, make sure you know the rules.

Last month, Facebook revised and revamped their rules surrounding any and all promotions or contests run on their site. If your contest does not abide by Facebook’s rules, you are running the risk of having your Facebook Page shut down and disconnected. (more…)

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Posted in Customer Care, Social Media Strategy | 2 Comments »

Using Twitter to Help Grow Your Web Presence

June 20, 2011

Twitter is one of the fastest growing social media websites on the internet.  According to Austin Carr, journalist for FastCompany.com, Twitter searches are up 33% with 24 billion search queries a month.  If you want to grow your web presence, it would be a great idea to create a Twitter account, follow people within your industry and make a few tweets throughout the day (or week) in order to stay connected to your followers. Here at DemandForce, we have a total of 1,265 customers that are currently maximizing their web presence with Twitter.

One of our customers on Twitter, @firstcareped, has a total of 619 followers (and still growing) while following 477 patients and businesses on their account. They tweet once or twice a week on topics like eating healthy throughout the summer http://bit.ly/k0orBe, to myths and facts about cavities http://bit.ly/ka4kDs.

By gauging the audience’s attention with tweets while interacting with them, many businesses are growing rapidly expanding their web presence. It’s something we encourage our customers to strive for.

 

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Posted in Customer Care, Small Businesses, Social Media Strategy | Leave a Comment »

Demandforce 2011 Online Treasure Hunt

June 15, 2011

We are proud to announce Demandforce’s 1st Annual Online Treasure Hunt.  This contest gives you an opportunity to win incredible prizes to improve the attractiveness of your business!

treasure hunt banner2 Demandforce 2011 Online Treasure Hunt

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Posted in Customer Care, Event, Social Media Strategy | 1 Comment »

Get Potential Customers in on the Deal with Demandforce

June 1, 2011

 

coupons with bird Get Potential Customers in on the Deal with DemandforceGroup buying sites are all the rage for the Internet savvy on the lookout for deals from businesses ranging from local businesses to big brands. For small and medium businesses, joining the deal game may not turn out to be an ideal experience. Group buying sites, while effective in drawing crowds, can cut net revenue for the business. As well, deal-hungry customers frequently fail to convert into repeat customers and raving fans.

With Demandforce D3, putting on the “big deal” for new and potential customers is easy to do and extremely cost effective. Every communication sent through D3 includes a referral link that customers can click to provide their family and friends’ email addresses. Adding an incentive to the emails that referrals receive is a way to attract new customers with appealing promotions. You’ll also be able to track who within your customer base are your best referrers and reward them accordingly. (more…)

Posted in Customer Care, News, Online Marketing, Small Businesses, Social Media Strategy | Leave a Comment »

Marketing on Facebook Just Got Easier with Demandforce Connect for Facebook – Premium Package

May 18, 2011

Five months ago we launched Demandforce Connect for Facebook to help our customers generate more traffic and revenue.  Since then, over 30% of our customers have downloaded the Connect suite of applications to automatically display certified reviews, allow people to make appointments on Facebook, and to create fully trackable promotions.

Today, marketing on Facebook becomes even easier.

For those of you who are new to social media or uncertain about where to begin, we now offer an easy, yet comprehensive solution – Facebook Premium Package.  With this package, you get all of the following benefits: (more…)

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Posted in Customer Care, News, Online Marketing, Social Media Strategy | 2 Comments »

Always Be Connected – Set Your Email and Text Notifications for Facebook

May 4, 2011

Are you receiving notifications when Facebook users post on your Facebook Page wall?  If you have not been, you don’t want to miss out on the conversation or ignore a question.  Facebook allows you to be notified via email and/or mobile phone.

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Posted in Customer Care, Social Media Strategy | 1 Comment »

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