By now you’ve sent enough in the way of Newsletters and Custom Promotions to know the basics. Here are a few tips on how to supercharge your Newsletters and Custom Promotions to get what you really want from email marketing – more business:
Tweak your subject lines so your customers are enticed to want more.
The subject line is the awesome new sign you put outside your business so people walking across the street are curious enough to walk in and check things out. Here are some tips to make your Email Subject Line pop and increase open rate:
- Keep your subject line under 45-50 characters. Many email clients cut you off right around there.
- Segmentation is important here – you can have a friendlier tone with customers who’ve been in more recently, but perhaps you want to be more formal with your inactive customer base.
- If you have an incentive in your email, try to include it in your subject line message.
Here are some great enticing subject lines from my inbox just today:
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