12 Things All Great Bosses Do


In honor of Boss’s Day (which was on Monday, October 17), we wanted to share 12 Things All Great Bosses Do. A lot goes into being a great boss, and how you act can greatly affect and influence your team. But being a boss is tough sometimes, so how can you be a great leader, support for your team, and still enjoy your job as well? Checking out this list is a good way to start.

12 Things All Great Bosses Do

Be authentically passionate.

How can you expect your team to work hard, self-motivate, and get behind your projects if you aren’t? Great bosses are passionate about what they do, and why they do it. And this passion isn’t fake – it’s authentic and inspiring.

Listen to your team.

Stating, “your door is always open,” isn’t good enough. Great bosses are proactive and periodically check in with the individual members on their team. Listen to what you’re hearing.

Be open to input and consider different perspectives.

Great bosses know that they don’t know everything. Be open to input from your team members, and consider different perspectives and ways of doing things – even if those ways differ from what you’ve come up with. A great boss knows that ideas come from not just those at the top, but from everyone in your company. Your office manager or receptionist might have a great idea or suggestion to increase efficiency or bring in new customers, and all you have to do is listen.

Give immediate feedback.

Your team members often want immediate feedback on projects and on situations – especially if they have made mistakes or exceeded expectations. Make sure that you try your best to give immediate feedback instead of saving (and risking forgetting) everything for the quarterly or annual assessment.

Recognize and appreciate the abilities of your team members.

Everyone likes to be appreciated, and a great boss knows the simplest way to stop grumbling before it starts is to recognize and appreciate the abilities of everyone who works for you. A good boss elevates everyone around him or her, and acknowledges them often.

Don’t micromanage.

Take it from the Buffet, who says, “Hire well, manage little.” If you’ve ever been the focus of micromanagement, you know how stifling and frustrating it can be. A great boss trusts in their team members, and allows them to do their work without constant check-ins.

Admit your mistakes and accept responsibility.

Everyone makes mistakes, but great bosses don’t throw people (especially their team members) under the bus. Instead, a great boss will admit mistakes and be willing to discuss the situation openly, looking for lessons learned and opportunities for evaluation. A great boss sets a standard for his team members, so no one plays the blame game.

Be approachable and friendly.

Sometimes the smallest things make the biggest difference, including just being approachable and friendly to your team members. You don’t have to be that boss who scowls and acts standoffish to their employees. The best bosses chat with their employees (though avoid participating in office gossip) and are friendly; showing their quirky, human side.

Don’t overpromise and keep your word.

One of the quickest ways to lose the trust and goodwill of your employees is by overpromising or always saying, “Yes,” when you can’t make good on your word. The best bosses are honest, and only make promises they can realistically

Keep your team informed.

To the best of your abilities, without divulging information that might harm your team or the company, keep your team informed of what’s happening as it pertains to them, their performance, and the overall health of the company, or the success of their projects. No one likes secrets, and if great bosses make sure that everyone feels well-informed and confident in not only their jobs and their worth—but the stability of their workplace as well.

Celebrate small wins.

Great bosses are great motivators, and one of the best ways to motivate your team is to celebrate the small victories, not just the large ones. A great boss will make sure that their team members are thanked, even with a short email or casual desk drop-by.

Protect your team.

While you’d have to be a pretty poor boss to not want your team to trust you, the difference between an okay boss and a great one is that your employees not only trust you, but they know that you’ll have their backs. Fight for your team members, and protect your team not only from outside blame or in fighting, but from blows to employee morale, like layoffs or negative office rumors.

So how do you stack up? Are you being a boss, like a boss? It’s a tough job sometimes,– but also incredibly rewarding one – and from all of us at Demandforce – Happy Belated Boss’s Day!

5 Common Social Media Misconceptions


In this day and age, if you don’t know what “social media” is, you might have just emerged from a cryogenic state, or you’re living a bit off the grid. But for those of us who do utilize it in our daily lives, and even for those of us who might be resistant (or a bit intimidated) to it, we all recognize its power. Social media especially can be an incredible tool for small businesses looking to boost their online reputations, attract new customers and broaden their reach.

But before you delve headfirst into social media, we wanted to share…

5 Common Social Media Misconceptions

Avoid these and you’ll be well on your way to winning new customers and owning your social media presence!

I Don’t Need Social Media for My Business

Don’t believe the naysayers who believe a social media presence isn’t necessary for small business. The opposite is in fact true: social media might just be the missing ingredient in your marketing strategy. The stats don’t lie. Not only have the number of social media users steadily increased from 2010 to 2016, but sites like Yelp!, Google Local, and Facebook have become trusted sources for consumer reviews.

Social Media Is Just People Posting About What They Ate for Breakfast…

So if you’ve stood at the sidelines of social media and just watched others use it, you might think that social media (Instagram or Facebook, anyone?) might just be people posting about what they ate for breakfast, or discussing politics, posting pictures of their children, or their pets. But in reality, sites like Twitter and Facebook can help boost your customer communication and engagement. You can find new customers on Twitter by searching for relevant keywords and phrases. And you can create a Facebook Business Page for your organization – and on it, you can not only share updates about your product or practice, but you can also celebrate your customers, provide interesting articles, and celebrate your company culture.

You Can’t Track Value on Social Media

Some hardline data hounds might want to avoid social media because they think you can’t track value on it versus other, more traditional marketing channels. However, the reality is that social media is among the easiest channels to measure, because quantifying results is ingrained into the social media culture. Valuable information comes from metrics surrounding client engagements (likes, comments, sharing), and you can see immediately what posts engage your customers most, and what people want, and like.

It Won’t Bring In Sales

Another common social media misconception is that, while posting is all well and good, focusing on social media won’t actually bring in sales. The answer to this is two-fold. Not only do you need to remember that your customer’s story is more than just the sale. While of course your business’ bottom line is the driving force behind everything else, experts agree that social media cements the relationship between a business and its existing customers, making those customers more loyal, and more willing to refer and advocate for the company. And in straight stats, 78% of people recently polled by DDB Worldwide said that a company’s social posts impact their purchase decisions.

My Customers Don’t Use Social Media

If you think that social media might work for “other businesses” but not your customers, think again. Have you really dug deep into your customer demographics? A misunderstanding about your customers’ behaviors might be driving this misconception. For instance, many businesses that work with seniors think that their customers don’t use social media, but in reality – 65% of U.S. adults ages 50-64 are on social media more than cable and satellite television, and 49% aged 65+. (Statistica, 2015)

These are just 5 of the most common Social Media Misconceptions we have heard, what about you? Have you checked out how you look online lately? You don’t need to be a social media expert to run your business, but you could incorporate a stronger social media presence and strategy into your business plan moving forward. With a platform like Demandforce, social media strategy is incorporated into everything else we do to help your business grow. Don’t pay for a la carte experts or software when you can get an all-in-one solution for your marketing, social media, and customer communications. Contact us today at (800) 246-4853 to find out more, or set up a demo with us, and speak with an expert about your specific needs and business goals.

Why Knowing Your Customers’ Emails is More Important Than Ever


Email marketing is still an incredibly effective and powerful tool for small businesses to reach out and stay connected with their customers, without spending a lot of money. But as you might be finding out, people don’t give their email addresses out to just anyone – even their dentists, doctors, and service providers.

But knowing your customers’ emails is more important than ever in an age where email marketing still brings back a 3800% (that’s no typo!) ROI and $38 for every $1 spent.

You are still six times more likely to get a click-through from an email campaign than you are from a tweet, and more importantly – if you have your customer emails in your management system database, you can send them automated email reminders of their upcoming appointments, recommended services, and important updates to their accounts or your business.

So how do you collect customer emails?

So you know that emails are important to have, so how do you go about collecting them?

Here are some tips:

Ask all new customers for their email. Integrate a request for email into your signup process, and add a space for your customers to leave their emails next to the phone number and address. Many customers, especially the younger generation, might give you their email as readily as they would their address.

Make it easy and obvious as to why you need it. Post a signup form for your newsletter or blog on your website and/or Facebook page, and consider placing a sign at your front desk stating your reasons for wanting an email. Your reasons may include: so you can send appointment reminders, connect easily with a doctor/dentist/vet, or send offers.

Remember to emphasis why it helps them. Don’t focus on why having their email helps you, but focus instead on the benefits they’ll get from providing you with updated information and easy ways of contacting them. According to a Pew Research poll, 92% of online adults use email, and 61% use it on an average day.

A powerful tool to help you connect with your customers: Email Finder

Email Finder is a tool that Demandforce offers its customers to help you fill in missing emails within your database. The Email Finder can find email addresses for anyone that currently has none listed in their record. It uses national opt-in databases to match email addressed based on a client’s name and physical address.

Is Email Finder legal?

Yes! Once an email is gathered, an opt-out request is sent to that individual, letting them know your business is offering a new communication service that allows them to request appointments, confirm appointments, refer friends & family easily online, and receive special offers. Clients who don’t opt out have their emails automatically added to your database.

How Much Does Email Finder Cost?

Email Finder is an additional service Demandforce offers its customers, and you can choose what emails to integrate into your database, and pay per email. For full information on this, check out the Demandforce Help Center.

Demandforce for Dentists [Infographic]


Do you own a dental practice or work for one? If so, you’re one of around 175,000 in the U.S.

So how do you stand out from your competitors and attract new patients and grow your practice?

Find out with this Making You Smile infographic that outlines how Demandforce can help your dental practice increase efficiency and keep your chairs full.

Want to learn more about us? You can view a demo by clicking here, or speak with someone today by calling (866) 507-7016.


2016 Marketing Imperative for Small Businesses – Strengthening Your Online Reputation


Did you know that there are 3 billion+ Internet users across the globe, and this number is growing at a rate of 9% per year? That’s a lot of potential customers for your business, and a great opportunity to promote your name and reputation.

Of all the marketing trends we’ve seen this year, one stands out as imperative for businesses that want to continue to grow and attract new customers. The 2016 marketing imperative for small businesses is: to take immediate steps to strengthen and manage your online reputation.

Why your online reputation is so important

Your online reputation is your most important asset because it allows you to achieve all your business goals. It’s a digital age, where over 77% of searches for businesses begin online, and 92% of consumers read online reviews before making a service provider or purchasing decision.

A strong online reputation influences consumer decisions and trust, and when consumers trust you, they buy from you, become returning customers, and refer you to their family and friends.

In fact, a recent Pew Statistics poll showed that 78% of consumers trust peer recommendations over any other marketing – like ads. Professional marketers will tell you that trust is the #1 factor in making a positive first impression. Don’t believe it? Ask yourself: do YOU trust someone with a bad reputation? Neither will your customers.

A positive reputation can drastically improve your bottom line

There are many statistics that prove consumers value online reviews, and look at them before making a decision on where to go, or what to buy. And there’s even more evidence that a bad reputation can hurt your business, as a poor reputation leads to decreased word-of-mouth referrals, consumer trust, and bookings.
So what can you do about your online reputation?

So what can you do about your online reputation? First, you need to figure out where you are with it right now. Ask yourself these questions to gauge your current status:

  • When was the last time you searched for yourself on Google?
  • When was the last time you checked out your website? Do you have a website?
  • Do you have a Yelp, Google+, and CitySearch page?
  • Do you have social media set up – Facebook, Twitter, Instagram?
  • Do you send emails to your customers?
  • Do you have a loyalty program, recall process, or welcome email set up?
  • What is your current rating on the most popular review sites?
  • How do you handle feedback or comments online? Do you respond? How quickly?
  • How easy is it for people to book an appointment with you?

The answers to these questions can help you understand how visible and engaged you are currently with building and managing your online presence.

Some Quick Online Reputation Wins to Jump-Start the Process

Here are some quick wins you can do to immediately bolster your online reputation.

  • Respond immediately to any feedback or review posted online
  • Utilize email marketing campaigns for your new, current, and lapsed customers
  • Make sure you own and update your Google Local, Yelp, and social media pages
  • Request reviews from your customers/patients – the more reviews you get, the more legitimate and trustworthy you seem to be to others

Building a strong online reputation does not happen overnight, but if you establish a good foundation and you have a way to manage and track everything you do, you will be well on your way to strengthening your reputation and growing your business. If you want a partner who has experience with helping businesses like your achieve quick and lasting results, Demandforce can help.

Demandforce is an all-in-one platform that can help your business with its marketing, its customer communications, and appointment reminders and confirmation process. You can automate reminders, set up custom email campaigns and send newsletters, track confirmations and easily follow up with unconfirmed appointments, and even work on customer recall.

Visit www.demandforce.com to find out all about what we can do for your business, and if you’d like to speak with someone directly – you can at (866) 507-7016. You can also sign up to view a demo, to fully understand all the features and benefits of this powerful marketing and business tool. View the Demo Now.

The Secret to Confirming More Appointments


If you’re a dental office, medical office, or small business like a salon or spa, you know that confirming appointments with your customers and patients is a must. If you don’t set up appointments, or hear back from customers with confirmations, you not only lose control of your daily schedule, you also could lose important revenue.

What is your current process for confirming appointments? How many times do you reach out to customers and patients after they’ve booked, and how do you communicate with them when you do?

Some secrets to increasing your all-important appointment confirmation ratio:

Set an advance reminder to send out 14 days before a scheduled appointment

Sometimes people just forget their appointments, so sending out an appointment reminder allows them to make a mental note and add it to their calendar (or check to make sure it’s still on their calendar!)

Ask your customers and patients whether they prefer email or text communication, and walk them through how to respond

This is important because in an increasingly digital world, many people are on their phones more than at their desks. Sometimes people prefer text, other times they’d rather get an email reminder.

Stagger your appointment confirmations

This is important because you want to create a touch-point for your customers or patients across communication methods. Our Customer Success team recommends emailing 3 days prior to the appointment, texting 2 days, and laving a voice message 1-day prior. This of course is only for if you still haven’t received a confirmation of that appointment from your customer.

If you’re worried about setting this all up yourself, Demandforce can help! Our system provides a simple way to automate your appointment reminders and encourage more confirmations. You can track who has confirmed, who has yet to respond – and even set up a staggered reminder schedule.

If you’re a current Demandforce customer and you want a refresher, you can contact your Customer Care Manager and take a helpful walkthrough. Or contact Demandforce at (866) 507-7016 or www.demandforce.com, and we’ll show you a demo of the software!

Stay tuned for more advice like this, and have a Happy Wednesday!

How to Write Emails Your Customers Will Open

8 Tips and Tricks

Email marketing is an incredibly powerful tool for any small business or private practice, as polls show that the majority of your customer base prefers email over all other forms of communication when it comes to receiving company updates, offers, and reminders.

According to Campaign Monitor, email marketing is also a savvy business move, as it provides a 3800% Return on Investment (ROI) and $38 for every $1 spent.

A MarketingProfs study in 2015 found that email marketing is still considered one of the top three sales drivers in digital marketing channels, and marketers spent $2.3 billion on email marketing in one year alone. Yet while 82% of companies use email marketing technology, emails are only as good as you make them, so the question is this:

Are your emails effective?

When determining whether or not your emails are effective, ask yourself the following:

Who writes your emails? Is it the same person or multiple people?

The tone of your emails matters, and you should enlist either the help of a professional writer, or someone who knows your business well. You want to be engaging and keep the emails to an appropriate, effective length.

What are your open rates? Are customers actually opening & reading your emails?

If you aren’t tracking your open rates, or you’re not sending out emails through a content management system or email marketing system, you should look into it. Platforms like Demandforce not only offer custom prewritten email templates, but also help track all analytics so you can see what is performing well for your company, and what is not.

What do you hope to achieve through your emails?

It’s not about sending more emails, but smarter emails. Determine the purpose behind your emails. Remember that emails can be more than a means of sending appointment reminders and confirmations. You can use email marketing to stay in contact with your customers, advance customer loyalty, and even recall lost customers.

So how do you write emails your customers will open?

Here are some tips:

  1. Rethink the sender – this is literally who shows up on your “FROM” line. Are you sending from your business name? If you haven’t yet, consider creating a generic email address to add legitimacy and reinforce your name recognition.
  1. Write a killer subject line – your email subject line is arguably the most important factor in increasing your open rate, so pay attention to it! The optimal length is 28-39 characters, and it should be intriguing, concise, and direct.
  1. Be aware of CAN-SPAM – The CAN-SPAM Act was signed into law in 2003, and establishes rules for commercial email and commercial messages, including giving the right to recipients to have businesses stop emailing them, and penalizing any business that ignores the law. Any business should familiarize themselves with these rules, as penalties can be steep. Also make sure that the words you’re using don’t fall into SPAM filters (words such as “Click here” or “Sale” or “Subscribe”).
  1. Get personal – One of the marketing trends of 2016 is a personalized customer experience, which not enhances someone’s experience with your business or practice, but also encourages customers to stick with you, and refer you to their friends. So add a personal touch to your emails through segmentation (tweaking your messaging to fit the demographic you’re emailing). Some of these factors may include: appointment history | age | recommended services

These are just a few ways you can make your emails more likely to be open and read by your customers. If you don’t think you’ll have the time or bandwidth to focus on these tips, you might want to consider getting help with your small business marketing and communications. Demandforce is a marketing automation and customer communications platform that does much of the heavy lifting for you. You can automate when you communicate with your customers/patients, and also use custom email marketing templates that are specifically designed for certain types of small businesses, like salons, auto shops, dental offices, medical offices, chiropractors, spas, and vet offices.

Demandforce offers quick and helpful demos of its product so you can see if it is the right choice for you. To request a demo, you can either call (866) 507-7016 or head to www.demandforce.com.

The Secrets to Working Smarter, Not Harder [Infographic]


Running a business often means managing a whole lot of moving parts and working long hours, but there are ways to work smarter, not harder. Some simple mental tricks can improve your efficiency and quality of work – without keeping you in the office all night.

This week, we wanted to share this helpful infographic on how to WORK SMARTER – NOT HARDER. Get useful tips – like how to breakthrough project block, or how to organize your daily task list for maximum efficiency.

Remember too to check out our Facebook page at www.facebook.com/demandforce and like us to keep up-to-date with the latest news and advice from our team.

A Vet’s Best Friend [Infographic]


As the economy strengthens, Americans are spending more on their pets. According to the 2015-2016 American Pet Products Association’s National Pet Owners Survey, more than 65 percent of U.S. households own at at least one pet (equating to 79.7 million homes), and Americans spend $60.28 billion caring for their furry family members. That means that more people are looking to find new veterinarians and pet care experts who can help them provide the best care throughout the life of their pet.

This trend has created an incredible opportunity for veterinarians and animal care practices looking to attract new patients and keep current ones. So how can you set your practice a ‘paw’ above the rest? By presenting yourself well online, treating your patients (and their human parents) right, and decreasing No Show appointments and lost clients.

To highlight how Demandforce can help you achieve this, we created this infographic. Check it out, and if you’d like to learn more about how Demandforce can work with your vet practice, you can request a demo today!


The Demandforce Blog Lives Again!


Exciting news from the Demandforce team – our blog has renewed life and lives again! We’ve been moving double-time at the Demandforce headquarters, and have so much to share – we’re excited to get back at it again. So look forward to more announcements and news from our blog, including…

  • Demandforce Success Stories
  • Expert Tips on Social Media & Online Reputation
  • Advice for Small Businesses
  • Company Updates
  • Fun Articles and Industry News!

Not familiar with Demandforce? Find out how you can grow your business by attracting new customers, booking more appointments, and generating more online reviews. Call us at (866) 507-7016.