7 Text Messaging Stats that Will Make You Wonder Why You’re Not Texting Customers

Text Messaging Statistics that will make you want to text your customers

Text messaging is more than a communications tool – it’s a retention tool. From faster responses to more referrals, if you’re not texting your customers – here are 7 stats that will make you wonder why.

1. 97% of Americans use text messaging.

2. 75% of millennials think that text is a helpful way to receive appointment reminders.

3. 19% of millennials don’t check their voicemails.

4. It only takes 90 seconds for a response to an average text message.

5. 77% of consumers aged 18-34 will have a more positive perception of a company that has text messaging capabilities.

6. Customers are 28% more likely to recommend a company to friends if it offers a text messaging capability.

7. The response rate to a text message is 8x higher than the response rate to an email.

So if you’re looking for a quick way to get a customer to gain a follower on social media, redeem a coupon, or learn about a promotion – send them a text message. Make sure timing is in line with your hours of operation, but not late at night like 9PM when some people’s evenings may be winding down.

After you’ve sent your text campaigns, make sure to look at your opt-out rates for each message to know what works for your audience. If your opt-out rate is high, you may want to consider trying new messaging.

http://www.offthecusp.com/texting-your-patients-statistics/

Simple communications that will drive revenue to your auto shop

Auto Shop Communications Driving Revenue

Your customers are most likely driving their car everyday, and all that truly matters to them is the vehicle takes them to point A and point B when they need it to. It’s up to your auto shop to keep them informed on what their vehicle’s make and model needs to keep moving, and remind them when the time has come. Customers are more likely to want to receive communications from their auto shop than some may realize!

Research indicates 67% of vehicle owners are open to receiving text updates.

These days most people have their phone in their hand, or nearby, at all times. All you need to do is have their consent to send their number text messages recorded in your business management software. One way to receive consent is a checkbox on a new customer sign in form.

Using a simple software, your shop can easily send maintenance or service reminders pulling from the Mitchell database so they are specific to your customer’s vehicle. You can also segment these texts by active and lost customers in order to personalize the message. For lost customers, you may consider including an incentive in the reminder to further persuade them to bring their car into your shop for maintenance.

 

Cox Automative reported 45% of customers who did not take advantage of online scheduling did not know it was an option.

Don’t let your shop miss an opportunity to get an appointment scheduled, whether it’s from a new customer or current one. An online scheduling widget can bring in substantial appointments when placed on your website, or a popular social media channel like Instagram. According to WardsAuto.com, 23% of online customers schedule their visits outside of the business hours of a dealership. If you’re not offering online scheduling, your competitors may be getting those appointments.

When you are proactive and consistent in communicating with your customers, you can ensure that you are always driving revenue to your auto shop. Make it easy for them to choose your business, and then wow them with your high-quality services.

 

http://wardsauto.com/fixed-ops/car-dealership-vehicle-sales-down-now-what

Success Story: Advance German Car

Demandforce Success Story - Auto Shop

About Advance German Car

Rudy Brandes has been a professional in the auto industry for more than four decades. He has been a customer of Demandforce since 2011. Brandes opened his shop, Advance German Car in 1983, specializing in German automobiles such as Volkswagen, BMW and Mercedes Benz.

We were excited to read about Rudy’s experience with Demandforce in his success story. Here are top highlights from Rudy’s experience that any auto shop can benefit from by using Demandforce:

Keeping in Touch to Keep Customers Coming Back

After years of sending communications with customers manually, Brandes has saved time, energy and increased revenue by having the ability to communicate with his customers instantly using our text and email features.

“It has allowed us to get more business, as well as communicate better with our customers,” Brandes says.

More Time to Serve More Customers

By using Demandforce, Brandes estimates that he has increased his customer base by 15 percent, and has seen an increase of loyal customers and referrals.

“It’s totally freed up my time,” Brandes says.

Ready to learn more? Request a demo from one of our experts and they will get back to you shortly.

 

Now trending: The New Demandforce

New Demandforce Products

The Demandforce team has been in the product lab and can’t wait to show you what updates we have coming up. Our software is raising the bar with new product rollouts and upgraded features for the rest of the year! The New Demandforce will continue to advance with new technology for a greater impact and more enhanced experience. Be a part of the change!

Upcoming Products

Newest feature: SimpleNav

For our current customers – get excited! This week of 5/28/2018 your Demandforce portal will be even better with an enhanced navigation menu! You will be able to easily view your SimpleNav on the left side of your portal. Each link will have a dropdown menu offering more options to get you started. Learn more about the enhancement on the Demandforce Help Center.

Patient Portal  Coming soon

Quick Text Review – Coming soon

Campaign Builder – Coming soon

 

Schedule a demo with a sales rep today and learn about upcoming features. Upgrade your business with The New Demandforce.

Don’t be afraid of customer surveys

Don't be afraid of customer surveys

Customer satisfaction is the most important aspect of your business because without loyal customers your bottom line will suffer. The strategy behind keeping your customers coming back is ensuring that each touch-point in their journey is positive. Your business can track their satisfaction with customer surveys, a method that may make you nervous. But don’t be afraid of customer surveys. They can expose issues you may be unaware of like long hold times for phone calls.

Here are some reasons why you shouldn’t be afraid of customer surveys.

Your online reputation will be protected

As customers are checking out at the end of their visit, have your front desk hand them a customer survey. Keep it short with 5 questions or less to ensure they complete it before they leave. This will give them the opportunity to critique any part of their visit that didn’t go well, and most likely prevent them from complaining about it on social media since they already got it off their chest.

For customers whose satisfaction surveys are positive, your front office can utilize that to boost your business’s online reputation. The strategy is simple: send a daily or weekly email to happy customers asking them to leave you a review on Yelp, Google or any review site that is important to your business. Link directly to that site within the body of the email to make it as easy for the customer to complete as possible. This can be done more efficiently with an automation software.

The feedback can help your business

Surveys can expose process or team issues, as well as highlight an employee’s exceptional performance. Review your customer surveys once every quarter and meet with your team to go over good and bad experiences that stood out. It could serve as a training session in ‘what to do’ in situations that have arised, or may arise in the future.

At the end of the year you can also recognize an employee who handled a difficult situation well, or helped pave the way for a more efficient process that needed adjusting.

Customer surveys are a way to empower you and your staff with information on what your customers are truly expecting. Spend time perfecting the questions you will ask, and consider leaving the last question as a free form field so that the customer can be specific in what worked or what didn’t.

How to Have a Successful Conference Experience

How to have a successful trade show experience

Attending conferences is important for professionals in every industry. It’s a great way to dive in and hear about new technologies, tricks of the trade, and more. However, because conferences are jam packed with learning and networking for 1 to 3 days, it’s important to make a game plan so you can have a successful experience.

Here are some helpful tips to leave your next conference with an implementation plan.

Prepare for note taking and networking

Some attendees go to trade shows for one or the other, but really everyone should be soaking in the new information and getting to know their peers.

Prepare for note taking by bringing the tools that work best for you. That could be pen and paper, a laptop or a tablet. Taking notes helps improve attention to detail, promotes active learning, boosts comprehension, improves organization and increases creativity. This is all necessary when you’re on a learning spree attending back-to-back sessions.

Next is networking – something many people cringe at. But networking can be easy if you do it in the best way that works for you, and sometimes one conversation can help you solve a business problem you’ve been stuck on. Different networking methods include talking with attendees while you’re sitting waiting for a session to begin, attending networking events, or sitting with peers at lunch. Make sure to bring your business cards with you, and make a networking goal. It could be to swap cards with 4 peers, or to find a solution to a business issue.

Pick three topics to take away

Learning this much in such a short time frame can be overwhelming. Your best bet is to look at the conference agenda a couple of days before, and start picking each session you want to attend for each time slot. Some conferences actually require this because sessions book up so quickly.

Attend the sessions you feel you will get the most out of. Your choices should be a mix of new topics to learn, challenging topics for skills you may need to strengthen, and topics you may be knowledgeable on but want to make sure nothing has changed.

As you complete your schedule there will be sessions that stand out to you as important. Pick three learnings that you want to take away and implement when you get back to work. This will ensure you get your money’s worth, and expand your skills by putting your new learnings to the test.

Speak to vendors

It’s important to spend some time walking through the exhibit area. You may come into the experience thinking you don’t need anything new at your business, or that what you need doesn’t exist. But vendors at conferences vary from marketing communications softwares to banks offering small business loans, and it’s important to know what new technologies and products are out there. Stay up-to-date with solutions in your industry so you’re in full control of the possibilities for your small business. You may even be able to offer a suggestion to a peer when they are in need of a solution.

The most important thing is to be open. Immerse yourself into the conference experience and you’ll be surprised how much you can take away from it!

3 Ways to Modernize Your Practice and Become More Efficient

Patient Experience - Modernizing Medical Practice

More and more we are hearing about the importance of a positive patient experience. Patient behaviors are increasingly influenced by technology, so their expectations from their providers are changing. If you haven’t implemented technology into your patient experience yet, here are 3 ways to modernize your medical practice.

1. Discreet appointment confirmations

Although your patients may appreciate the courtesy ‘appointment confirmation’ phone call your front office makes every month, they may not always be able to answer and speak to someone at that very moment. Your office hours are most likely the same hours as your patients’ work schedule. But if you introduce more technology solutions into your practice you can offer your patients the option – voice, text or email confirmations. Which do they prefer?

You can also explain how each confirmation works, as none of the options require speaking to a representative at your practice. The patient simply needs to dial a single number to confirm, or respond to the text message. With a sophisticated communications software, your staff will receive these confirmations in real-time and will be able to easily transfer them to your management system.

2. Missed appointment reminders

You can send a reminder the day of a patient’s appointment, but life happens. Sometimes days get too busy and patients may still forget. What’s important in this situation is to remind that patient to reschedule their missed appointment. This is critical in whether or not this person becomes a lost patient, which is not good for their health or your business.

The most efficient way to send this reminder is via email. Include a ‘Request Appointment’ button within the email so the patient can get back on your schedule easily, and during a time that’s convenient for them.

3. Appointment opportunities when booked

Most patients understand that they may not be able to make an appointment on short notice. However, if your front office is organized, you could add them to your Hot List. A Hot List is a list of patients who have requested an appointment, but the date and time they requested is not available. This comes in handy if there is a cancellation, and is most efficient when tracked digitally. Your staff can access this list at any time, and contact the patient with a pending appointment via email or text with just a couple of clicks. This accommodates your patient’s schedule and helps you reduce no-shows.

 

Implementing technology into your patient experience is the most efficient way to make it positive, and keep them coming back. The idea is to make visiting their doctor as simple as possible, while still communicating in a way that isn’t time consuming for you and your staff. Learn about other digital solutions that can help modernize your practice at www.demandforce.com.

3 Ways to Celebrate Earth Day at your Veterinary Practice

Your pet-loving clients may not realize how important they can be in helping protect the earth on Earth Day, and everyday for that matter. America’s pets have a substantially larger carbon footprint than humans mostly because of the amount of energy, land and water it takes to make their meat-based food. Many people have cut meat out of their diet to help the environment in some way, but that wouldn’t be healthy for our furry friends.

Because of this, we have to find other ways to be environmentally conscious with our pets, and your practice celebrating Earth Day in these three ways can help.

1. Offer a discount on spay/neuter services

According to the ASPCA, 6.5 million companion animals enter U.S. animal shelters nationwide every year. That number is important for pet owners to know because pets require meat-based food, water and shelter, which goes back to how large their carbon footprint is. A helpful solution is encouraging your clients to spay/neuter their pets in an effort to help control the extreme growth of the pet population. Send them a promotional email offering a discount, for example 25% off spay/neuter services if they schedule the appointment by Earth Day. As their pet’s doctor, you can help educate them on why it’s important to stop breeding animals that can’t be taken care of.

2. Give out biodegradable waste bags

America’s pets produce about 5.1 million tons of feces in a year, as much as 90 million Americans. If all that were thrown in the trash, it would rival the total trash production of Massachusetts — from the humans, at least.* Of course this is completely out of our control, but we can help by using biodegradable waste bags to pick up our pet’s waste. The best doodie bags meet the FTC’s strict criteria, ASTM D6400, which is given to products that actually compost.

Give these out to clients who visit your clinic in the month of April in the spirit of Earth Day. You can also help spread the message on why it’s important to pick up pet waste, for example to prevent the transmission of germs.

3. Send more appointment reminders via email and text

Although postcards are a tried and true form of appointment reminders, email and text messages are also very effective. Sometimes they may be more effective because your client is receiving the reminder in a more timely manner, including the day-of their appointment. Also, you can’t forget that both forms of digital communication are helping you save paper and cut costs.

Test out using only email and text in April, not only to save paper, but also to measure how successful it may be to reduce no-shows. Be sure to implement email segmentation to get the most out of your campaign.

Celebrating Earth Day is important because our planet is a complex ecosystem that should be handled with care. Let your clients know it’s important to you, and get them into the spirit of being eco-conscious as well!

 

*http://newsroom.ucla.edu/releases/the-truth-about-cats-and-dogs-environmental-impact

 

Creating an Engaging Instagram for your Salon

Creating an Engaging Instagram for your Salon

As a hair stylist, your Instagram page has become the new portfolio. Now you’re not just showing prospective employers you’re cutting and dying skills, you’re also showing prospective clients what you can do.

In a world that is over saturated with competition, it’s important for your career to create an engaging Instagram account so your audience not only likes your work and shares it with others, but likes you as well.

Keeping your audience engaged is a science, so here are some tips to help you get started.

Go live with Instagram stories

As of November 2017, Instagram Stories amassed 300 million daily active users.* This is all the proof needed to know people are watching, and that viewership has only grown. When you’re doing an edgy hair dye, or even cutting a classic medium bob, have someone hold your phone for a live Instagram story.

Take note on what type of content gets more viewers, and at what time. If you’re receiving good attendance for those unicorn hair dye jobs, consider announcing that you’re going live ahead of time. More people may tune in, including your peers who have been meaning to learn that new, trendy skill. And remember – people can tune in even after you’ve gone live. The story will stay on your page, and at the top of their feed, for 24 hours.

Respond to comments

Comments from your audience are one of the best forms of engagement. It’s great to hear opinions from like-minded individuals, or receive praises from prospective clients who love your work! Having said that no comment should go unresponded to, even if the response is a simple ‘thank you.’ That follower took a couple of minutes of out of their day to show you true appreciation, so it has to be reciprocated.

Also, you’ll probably notice the more you respond, the more comments you’ll receive. People love to experience that kind of connection on social media.

Create shareable posts

Memes are a good example of a post that followers often tag a friend in, or send to a friend via direct message. This is because those posts are relatable, and that has to be part of your secret engagement sauce. The more your posts are shared, the more your following will grow.

Mix in some posts that are comedic to your industry, or life in general. You can also try inspirational quotes, or a fun boomerang. It doesn’t always have to be hair related, but you can keep your posts industry-only to have a consistent theme to your content.

Tag brands for the exposure

As a stylist you’re using top name brands on your client’s hair, so let those brands know! Tagging a brand in your Instagram post will expose your work to them, and introduce your followers to the products you’re using. If your post is worthy of sharing, the brand may re-post it on their Instagram. Learn their official hashtags as well to further expose your work and your Instagram to a larger audience. This will help grow your following, and give you credibility as a stylist.

Having an engaging Instagram account is a daily task. The more time and effort you give to your account, the more engagement you’ll receive. Some influencers post 2-3 times a day to stay top-of-mind in their follower’s feed, but do what works for you. And remember – have fun with it!

 

*http://mediakix.com/2017/11/how-many-people-use-instagram-stories/