[Infographic] 5 Best Ways to Increase Survey Response Rates

When was the last time your business sent out a survey to your current database of patients, clients, or customers? Surveys are important for your business for the following reasons:

  • You keep up-to-date on what your patients/clients actually want from your services
  • You increase patient/client satisfaction by showing that you value feedback
  • You get a more accurate view of your current brand / business reputation and perception
  • You can use the results to identify and improve services, products, or strategy

However, before you shoot off a long survey to your email database, you might want to consider a few things that will drive up response and make sure you’re not being a nuisance. Check out the infographic below for 5 Ways to Increase Survey Response Rates, and then when you’re ready to send your first (or next!) survey, send it through Demandforce! Demandforce offers customers the ability to send patient/client surveys directly from our easy-to-use online platform. To see a demo of Demandforce, call us at (888) 272-7821 or visit demandforce.com.

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Establish an Effective Patient Recall Strategy at Your Dental Practice

In order to grow your dental practice, you need to focus not only on new patient acquisition, but also patient recall. What is recall? It’s your ability to keep your patients coming back after their first office visit. In order to maintain a healthy dental practice—regardless of location, size, or specialty—you need to have an effective recall system in place for your patients.

Why patient recall is so important to dentists

It can take time to establish a relationship with a patient, and build upon that trust. However, helping your patients understand the value of regular dental cleanings and encouraging them to return to you can be rewarding not only for your patients’ overall oral health, but for your practice as well.

Once a patient has been entered once into your system, you want to make sure that their information doesn’t get lost in the general communications chain. If you start seeing declines in your hygiene department, soon you might see declines in the operative and restorative side of your practice as well.

So how can you take action to prevent such a decline?

How Demandforce helps you get more from your practice management system

Ask yourself this: how does your current recall system operate? Are you sending one notice and then waiting for patients to call you? According to one study from Dental Economics, only 20% of patients call the practice after they receive a notice. And even if you have your staff call patients, this system is not that much more effective, and also takes 20-40 hours a month to do for many dental practices.

If you’re looking for a more effective, efficient way to recall patients to your practice, consider Demandforce. Demandforce is a patient communications and marketing platform that reconnects with and reactivates lost patients by leveraging the data in your current PMS.

77% of Demandforce dental practices actively use the recall reminder feature – and it works!

For patients who booked appointments after receiving a reminder, 80% scheduled their appointment after only one reminder was sent (Demandforce survey, 2015).

Demandforce not only provides workflow automation tools that can have an immediate effect on the number of patients who rebook appointments with you, it also offers a high level of customization and targeting so that you make sure you’re sending the right message to the right patient, at the right time.

Demandforce’s custom recall reminders can be adjusted based on how busy your practice is, and how far out your schedule is booked. You can also rewrite any emails before you send, to create specific offers relevant to your patients.

Here are a few other features of Demandforce that help you reconnect with patients and bring them back in to your practice:

  • Automated appointment reminders
  • Patient surveys
  • Ready-made newsletters
  • Custom recall messages sent via email, text, or voice call
  • Personalized emails celebrating life milestones like: birthdays, we miss you campaigns, and special offer emails

To find out more about Demandforce’s patient communications solutions, visit demandforce.com or call (888) 272-7821.

How Online Reviews Get You Seen Online

If you’re a medical practice, dental office, veterinary practice, or auto shop and you haven’t considered what it means to rank high on Google or have good reviews, you’re missing out on key revenue opportunities.

Online reviews are now the most trusted source for potential patients, clients, and customers who are trying to choose between all the options out there. Over 80% of consumers now trust online reviews as much as a peer recommendation, and the more reviews you have, the better.

How Online Reviews Help You Show Up In Search

Having online reviews doesn’t just help in getting patients to trust you… it also will organically help increase your business’ search engine rankings. All the major search engines – Google, Yahoo, Citysearch, and Bing – are fans of reviews. This is because users like reviews, and these search engines want to provide users with useful information. A practice, shop, or business that has generated online reviews will be shown higher on the search results page than one without reviews. Plus, if you’re searching say, on Google for a business, and your business has enough reviews and information about it to make it more relevant than other listings, Google will often showcase its Google Local business page in the search results, providing your business with a big boost in online visibility over competitors.

How Online Reviews Keep You High on the Page

One of the ways that search engines like Google and Bing make sure that their content is up-to-date is by checking for new content. Every time a customer reviews your business and posts it online, the search engines identify that as new content, and rewards that business and that page by keeping it higher in the search results. Both your office’s actual website and the review site for your place of business benefit from new online reviews.

How Having Multiple Business Listings Helps Online Visibility

Another factor to consider is that having multiple business listings spread across major consumer sites ensures that you get seen by the widest possible group of consumers, regardless of where they are coming from, and what search engine they use. Have you ever seen a Bing search result or review pop up on Google? Or a Yahoo review? Probably not, and that’s because the major search engines don’t want to provide their competitors with free traffic. That’s another reason why USER-generated online reviews are so important, as those are the only ones search engines will show (aside from ones on their own platforms).

This is why your business can benefit from having complete and accurate business listings on Google, Bing, Citysearch, Yellowpages, Demandforce Local, and more. You cover 95% of where local searches occur.

If just thinking about managing 4+ business listings makes your head spin, don’t worry. If you invest in a platform like Demandforce, you can just log into your Demandforce portal and manage all your local business listings in one place. We’ll keep your contact information and business hours updated automatically, so you don’t have to take care of it manually.

How Demandforce Can Help You Get More Online Reviews

As one of the many features of Demandforce, your business gets help with reputation management and collecting online reviews. However, we know that in order to leverage reviews on sites like Google, it’s not just about getting high numbers, it’s about how you collect and manage them as well. Demandforce not only provides you with ways to automatically request reviews from patients and clients, but they also allow you to showcase positive reviews on your website, Facebook page, and Demandforce business profile.

Demandforce also helps you make sure that the business reviews online are from your actual patients and clients. This helps protect your online reputation, and boosts word-of-mouth referrals as well. And while some lower-star ratings are actually useful (they help show that your business is ‘real’ and the reviews are legitimate, Demandforce also allows you to target certain patients for review requests, so you increase the likelihood that the review your clients post will be a positive one.

Plus, when a client submits positive feedback about your business, we encourage them to share their experience with their social network. We make it easy to post a link recommending your business on Facebook, so you get more business, and they get the chance to refer a friend or relative.

For more information on how Demandforce can help get you seen online, visit demandforce.com or schedule a free demo with one of our experts: (888) 272-7821.

A Step-by-Step Guide to Sending Your First Email Campaign

One of the most powerful features of Demandforce (and one our customers like the most) is our ability to create custom emails for your customers.

Did you know?

Demandforce customers who use custom email campaigns see a 30% open rate* on their emails.

*Based on a subset of 2016 Demandforce data.

78% of Demandforce dental practices** send email campaigns to their patients.

70% of Demandforce auto shops** send email campaigns to their customers.

*Based on 2016 Demandforce data.

Why email campaigns are important

Emails can be used to build loyalty and trust around your business, and has one of the highest ROI’s of any marketing you’ll send. For every dollar you spend on email marketing, you get $38 in return!

With a platform like Demandforce, you can easily send and customize one-click email campaigns to your customers. Demandforce offers a variety of ready-made templates to help you connect and communicate with your current base.

Here are just a few of the emails you can send:

  • Promotions and special offers
  • Industry-specific ready-made newsletters
  • Holiday and birthday greetings
  • Referral campaigns
  • Special event invitations and business milestones
  • Customer appreciation
  • Recommended services and recall reminders

A step-by-step guide to sending your first email campaign

If you’re ready to create your first email promotion and you’re a Demandforce customer, you should definitely check out this article to get detailed instructions on how to set up your promotion or newsletter. Here we’ll cover a broader outline of the steps.

  • Pick your promotion – think about what you want to gain from sending this promotion. What is your goal? Are you trying to attract more customers? Are you celebrating a specific upcoming event, holiday, or milestone? Are you launching a referral or customer appreciation campaign?

HINT: if you’re searching for ideas, check out the CAMPAIGNS tab in Demandforce, for suggestions and examples of our ready-made templates.

  • Customize the content – In order to foster a strong relationship with your customers, you need to make sure you’re sending them the right message, at the right time. Don’t send out a generic or sloppy-looking email. Not only will you see low conversions, but you also risk spurring opt-outs and losing repeat business.
  • Select your audience – Now that you’ve created copy that speaks to a certain audience, make sure you’re sending your promotion to that audience. If you’re using Demandforce, you can do this easily. You can even choose to CREATE YOUR OWN CRITERIA and define your audience using customer data pulled directly from your CMS. Once you’ve defined your list, you can review it and even remove individual customers from the send, if you so choose.
  • Schedule delivery – Pick the time and date to send your promotion. You can choose to send it immediately, or schedule it for the future. Demandforce customers can even set recurring campaigns.
  • Track your results – It’s not enough to just send your email, you need to track your results so you can learn from what you send out! If you’ve sent a campaign out through Demandforce, you can view data such as: the total sent, the total opened, and the clicks. This is all easily accessed within the Demandforce dashboard.

Have more questions about how to send your first email campaign? If you’re a Demandforce customer, visit our Help Center for dozens of helpful articles. If you’re new to Demandforce and want to learn how you can save time and attract new customers with custom, targeted email campaigns, visit www.demandforce.com or call us at (800) 220-1136.

Why You Should Consider Customizing All Your Client Communications

If you’re a current Demandforce customer, or a small business owner who is looking to improve your current client communications, sending email campaigns is always a good choice. The world has changed; and nowadays, consumers make purchasing decisions based more on the relationship they have with a company or brand than any other factor (sometimes even more than the product/service itself!).

That’s why establishing and nurturing current client relationships is so important, and can lead to increased revenue, a stronger online reputation, and more referrals. Additionally, according to a 2015 Marketing Metrics survey of businesses, the probability of engaging with an existing client via email marketing is 60-70%, whereas the probability of engaging a new prospect is 5-20%.

So let’s say you’ve decided to send email marketing to your current client database. If you’re a Demandforce customer, this process is incredibly simple. You can, through our easy-to-use online platform that syncs with your current client management system, set up messages to automatically send to certain segmented groups of clients, based on a variety of factors. Here are some examples of the email campaigns you can send through Demandforce:

  • Special promotions for products or deals
  • Newsletters
  • Appointment reminders and confirmations
  • Recommended services
  • Referral campaigns
  • Review requests
  • Social media connection requests
  • Thank you emails and client surveys

If you’re planning on sending out email campaigns, we recommend customizing them to better fit your business, and personalizing them for your clients.

Demandforce Training has the below great short video for current Demandforce customers that takes you on a visual step-by-step to this process. Or for a detailed article on the subject, head to the Demandforce Help Center here.

Customize Email Communications from Demandforce Training on Vimeo.

For more information on Demandforce, visit our website at www.demandforce.com, or call us today at (800) 220-1136 for a free, short demo.

How automated communications provide a better patient experience

If you’re the owner of a small business or healthcare practice, you are probably no stranger to appointment reminders. Studies have shown that appointment and reservation reminders of any type—voice, email, text, or postcard—can have an immediate and positive impact on the number of confirmed appointments and completed bookings.

Yet despite the benefits of appointment reminders and personalized communications with customers and patients, many small businesses and practices have not optimized this process, and staff can find themselves frustrated or overwhelmed by the time it takes to track down unconfirmed patients or organize a system of sending and following up on booked appointments.

When managed or set manually, appointment reminders and other customer communications can become unwieldy and stressful, especially for a small staff that already has a long list of day-to-day tasks they need to complete. Even with the best of intentions, small details can slip through the cracks, and the overall patient experience can suffer.

The solution: automated communications

The solution to this dilemma facing small businesses and practices is simple: automate as many communications as you can for your patients. This is a win-win solution, as it not only makes life easier for your staff, but it increases the entire experience for your patients.

What can you automate?

  • Appointment reminders & confirmations
  • Requests for online reviews
  • Patient feedback via surveys
  • Email campaigns and recall reminders

Automating communications doesn’t need to be expensive or complicated either. Demandforce offers a complete patient communications solution by providing automation assistance for all of the above and more. For example, Demandforce offers an online scheduling system that automates the booking process and the reminder process, making tedious tasks an afterthought. Email and text reminders can be sent through the system automatically without any additional actions required by your staff.

A better patient experience

By automating your patient communications, you are making sure that your patients and customers connect with you in a seamless, consistent manner. This removes gaps in the communication timeline, and also eliminates instances where you contact a patient only to learn that they have already been contacted previously. A platform like Demandforce also integrates with your current practice management system, and leverages the information you have there to make sure that all your communications with patients are relevant and timely to that specific patient.

In today’s modern world, patients expect more than just a one-off positive experience – they want to establish a long-term relationship with their healthcare providers, and one way you can make your patients and customers feel special is by sending them customized messaging that syncs with their previous visit history and other preferences.

It’s becoming easier for patients to widen their search for healthcare providers, and so offering a better patient experience through automated communications solutions will help you stand out from among the crowd.

Why mobile first matters for your business

Did you know…

Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)

Think about that. We have become so attached and reliant on our smartphones, often they are the first things we reach for each morning. And this shouldn’t necessarily be a distressing fact. Our smartphones connect us to the world and help us communicate quickly and effectively with a much wider world than we ever had access to before.

But what does this mean for small business owners who want to connect to new patients, customers, and clients?

Some stats on the importance of being mobile first

  • Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead (MicKinsey & Company)
  • Mobile email opens have grown by 180% in the last three years (Email Monday)
  • 91% of mobile users say that access to content is very important (Wolfgang Jaegel)

Your business needs to not only be mobile-friendly, but mobile first.

In an age where 80% of Internet users own a smartphone (Smart Insights, 2015), you need to be thinking about how to immediately connect with your patients and customers online. This includes:

Demandforce offers a complete communications solution for your business.

Demandforce helps you automate your communications and send relevant and timely communications to your entire customer base. These communications can all be optimized for mobile delivery and viewing, keeping you in front of your customers and available where they are most: online, and on their phones.

To find out how Demandforce can help your business be mobile first, visit www.demandforce.com.

Find out how to get more Google+ reviews

If you’re a small business owner, you probably already realize the importance of Google+ reviews for your business or practice. Google is often the first point of contact between a potential patient/customer and your office. The idea of searching on Google has become so ubiquitous, “Google it” is an instantly recognizable phrase.

Therefore, Google+ reviews are strong online currency that can boost your online reputation and make you the first choice for new customers. Online reviews strengthen your social proof, which refers to a human’s natural reliance on feedback and the actions of others to determine what is good or bad in a given situation. Social proof is the reason why studies often show that an overwhelming majority of consumers trust online reviews as much as personal recommendations when making a purchasing decision.

A 2014 study done by the marketing firm BrightLocal found that the more reviews a business has, the more trustworthy it is deemed by customers; plus, most customers read up to six reviews to make up their mind about a business.

How many Google+ reviews does your business have?

Don’t worry if that number isn’t as large as you might want it to be. There’s a simple way to generate more Google+ reviews for your business: request them from your previous patients and customers!

With Demandforce, this process is simple to set up. Google+ does not accept third party reviews, so we have created special email templates that you can send out to your database, to request Google+ reviews.

Here’s how to set up a Google campaign in Demandforce

Click on CAMPAIGNS and turn on your ONE-CLICK CAMPAIGNS, and select the “Review us on Google+” option. You can preview the email, and edit the audience or scheduled delivery to best fit your business. By default, the email will send to all customers who rated your business on Demandforce Local or another logged site four stars or above, and will run once every two weeks. However, rest assured – a single customer will only receive the email twice a year.

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Once your email has sent, you can view the sent and open rate results in the RESULTS section of the CAMPAIGNS tab. You can also edit or stop the campaign at any time in this area.

For more detailed information on how to set up or use the Google+ campaigns, click here.

Do Your Customers Love You? (Infographic)

In honor of Valentine’s Day this week, we wanted to share this fitting infographic with you.

As a small business owner, customer loyalty and retention are crucial to maintaining a healthy and successful business that is ready to grow when you are. If your customers aren’t happy, your business won’t thrive. But how do you know if your customers love you, and what can you do to keep them happy and coming back?

Follow this infographic, and be honest about your answers, to see the state of your current customer relationship.

However strong your relationship is, you can always improve it! Demandforce offers customer and patient communications solutions designed to help you stay connected with your base, and engaged. Through the use of powerful automation processes like automated appointment reminders, two-way text, custom email campaigns, and online review management – Demandforce can help you always send relevant and timely messages to your customers. To set up a time to see a personalized demo, click here.

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