Email marketing is a great way to reach your clients, no matter where they are. This is because on average 91% of people check their email on a daily basis and 58% check their email first thing in the morning. As a small business owner, email marketing offers an effective way to grow your business by targeting existing and potential clients. Additionally, email marketing has a greater return on investment (ROI) than other digital marketing strategies. Here are some email campaigns designed to increase ROI.
While acquiring new clients is essential to business growth, your existing clients are the bread and butter of your business. It’s important to maintain a steady flow of current clients to your office. Recall reminders are an effective way to keep track of your clients and remind them to book an appointment if it’s been a while since their last one. Most communications softwares will automatically trigger an email to your client based on the settings that you choose. Recall emails free up your office staff from making phone calls to clients, saving you time and money.
Nothing gets better engagement rates from clients like a good offer or incentive. Promotional emails with an offer in the subject line receive a high open-rate, which can lead to a completed action. In fact, 61% of consumers enjoy receiving promotional emails weekly, according to Marketing Sherpa. Simply including an offer for a discount on a service or product can lead to additional business for your shop. Just be sure to find a good balance in offering promotions. Once a quarter could keep a consistent flow of business coming in without leaving clients expecting deals all of the time.
Social media creates an great opportunity to connect with your clients on a more personal level. However, you need to grow your following in order to have meaningful engagement on your social pages. A great way to gain followers is by asking your current customers through an email – maybe after an appointment. The email should include a clear ‘Follow Us’ call-to-action and lead them to the social media page that’s most important to your business. Social media engagement often leads to referrals and sales which is great for your bottom line. By combining social media with email marketing, you can grow your client list and your ROI.
Email marketing can be a great addition to your marketing mix. It’s important to stay consistent in your branding, and send frequency. Be sure to strive for staying at the top of your client’s mind, but not necessarily the top of their inbox!