3 Ways to Celebrate Earth Day at your Veterinary Practice

Your pet-loving clients may not realize how important they can be in helping protect the earth on Earth Day, and everyday for that matter. America’s pets have a substantially larger carbon footprint than humans mostly because of the amount of energy, land and water it takes to make their meat-based food. Many people have cut meat out of their diet to help the environment in some way, but that wouldn’t be healthy for our furry friends.

Because of this, we have to find other ways to be environmentally conscious with our pets, and your practice celebrating Earth Day in these three ways can help.

1. Offer a discount on spay/neuter services

According to the ASPCA, 6.5 million companion animals enter U.S. animal shelters nationwide every year. That number is important for pet owners to know because pets require meat-based food, water and shelter, which goes back to how large their carbon footprint is. A helpful solution is encouraging your clients to spay/neuter their pets in an effort to help control the extreme growth of the pet population. Send them a promotional email offering a discount, for example 25% off spay/neuter services if they schedule the appointment by Earth Day. As their pet’s doctor, you can help educate them on why it’s important to stop breeding animals that can’t be taken care of.

2. Give out biodegradable waste bags

America’s pets produce about 5.1 million tons of feces in a year, as much as 90 million Americans. If all that were thrown in the trash, it would rival the total trash production of Massachusetts — from the humans, at least.* Of course this is completely out of our control, but we can help by using biodegradable waste bags to pick up our pet’s waste. The best doodie bags meet the FTC’s strict criteria, ASTM D6400, which is given to products that actually compost.

Give these out to clients who visit your clinic in the month of April in the spirit of Earth Day. You can also help spread the message on why it’s important to pick up pet waste, for example to prevent the transmission of germs.

3. Send more appointment reminders via email and text

Although postcards are a tried and true form of appointment reminders, email and text messages are also very effective. Sometimes they may be more effective because your client is receiving the reminder in a more timely manner, including the day-of their appointment. Also, you can’t forget that both forms of digital communication are helping you save paper and cut costs.

Test out using only email and text in April, not only to save paper, but also to measure how successful it may be to reduce no-shows. Be sure to implement email segmentation to get the most out of your campaign.

Celebrating Earth Day is important because our planet is a complex ecosystem that should be handled with care. Let your clients know it’s important to you, and get them into the spirit of being eco-conscious as well!

 

*http://newsroom.ucla.edu/releases/the-truth-about-cats-and-dogs-environmental-impact

 

Announcing Text Reviews

We would like to announce the addition of our all-new Text Reviews functionality that enables merchants to collect feedback faster by sending review requests where customers are sure to see them: via text message on their smartphones.

Collecting reviews from customers has always been challenging for merchants, as phone calls and emails requesting reviews have historically yielded low response rates. Our Text Reviews offers customers the convenience of providing immediate feedback about their recent visit by sending a review request via text message to their smartphone.

To send text review requests using Text Reviews, merchants get verbal consent from customers to send them text messages. A one-time text opt-in request is then sent to the customer’s confirmed number, providing an easy way for merchants to collect text opt-ins for future text communication with the customer. The customer then receives a text message with a link to a review request containing a unique URL. Reviews submitted from the unique URL are then posted on any merchant web pages and Facebook business profiles connected to a merchant’s Demandforce dashboard.

Demandforce Text Reviews is the latest Demandforce innovation designed to help merchants improve customer satisfaction and retention using technology. Text requests see a 98% open rate compared with just 20-30% for email requests according to a recent Velocify study. This greatly increases the odds that customers will provide reviews with actionable feedback for merchants that can be used to improve the customer experience.

More information on Demandforce Text Reviews functionality, which is available immediately, can be found here

Introducing Demandforce Choice Plus!

The introduction of Demandforce Choice Plus enables you to take more complete control of your online reputation.

We made the shift to a tiered product offering with the introduction of Demandforce Choice and Demandforce Choice Plus. This evolution coincides with the introduction of new tools designed to help our customers manage and enhance their online reputations.

Demandforce Choice: Proven Value That Drives Business

The existing Demandforce product suite is now known as Demandforce Choice, and includes the core features upon which Demandforce built its reputation: online scheduling, appointment reminders, online review management, and email marketing tools to help your company save time, reduce no-shows and acquire more customers.

Demandforce Choice Plus: Mastering Online Reputation Management

Demandforce Choice Plus bundles the traditional benefits of Demandforce Choice with new solutions for online reputation management, including:

Intelligent Reviews: Automated review requests via email and text enable merchants to get more reviews published directly to Google.

Multi-listing Management: A consolidated view of a merchant’s business listings and reviews in one place, including listings on Google+, Yelp, Facebook, and Demandforce Local.

Competitor Dashboard: An instant, real-time snapshot of how a merchant’s ratings, reviews, and promotions compare to those of top competitors.

Demandforce Choice Plus is available immediately. If you would like to learn more information can be found at http://go.demandforce.com/ChoicePlus.