How automated communications provide a better patient experience

If you’re the owner of a small business or healthcare practice, you are probably no stranger to appointment reminders. Studies have shown that appointment and reservation reminders of any type—voice, email, text, or postcard—can have an immediate and positive impact on the number of confirmed appointments and completed bookings.

Yet despite the benefits of appointment reminders and personalized communications with customers and patients, many small businesses and practices have not optimized this process, and staff can find themselves frustrated or overwhelmed by the time it takes to track down unconfirmed patients or organize a system of sending and following up on booked appointments.

When managed or set manually, appointment reminders and other customer communications can become unwieldy and stressful, especially for a small staff that already has a long list of day-to-day tasks they need to complete. Even with the best of intentions, small details can slip through the cracks, and the overall patient experience can suffer.

The solution: automated communications

The solution to this dilemma facing small businesses and practices is simple: automate as many communications as you can for your patients. This is a win-win solution, as it not only makes life easier for your staff, but it increases the entire experience for your patients.

What can you automate?

  • Appointment reminders & confirmations
  • Requests for online reviews
  • Patient feedback via surveys
  • Email campaigns and recall reminders

Automating communications doesn’t need to be expensive or complicated either. Demandforce offers a complete patient communications solution by providing automation assistance for all of the above and more. For example, Demandforce offers an online scheduling system that automates the booking process and the reminder process, making tedious tasks an afterthought. Email and text reminders can be sent through the system automatically without any additional actions required by your staff.

A better patient experience

By automating your patient communications, you are making sure that your patients and customers connect with you in a seamless, consistent manner. This removes gaps in the communication timeline, and also eliminates instances where you contact a patient only to learn that they have already been contacted previously. A platform like Demandforce also integrates with your current practice management system, and leverages the information you have there to make sure that all your communications with patients are relevant and timely to that specific patient.

In today’s modern world, patients expect more than just a one-off positive experience – they want to establish a long-term relationship with their healthcare providers, and one way you can make your patients and customers feel special is by sending them customized messaging that syncs with their previous visit history and other preferences.

It’s becoming easier for patients to widen their search for healthcare providers, and so offering a better patient experience through automated communications solutions will help you stand out from among the crowd.

Setting up a one-click oil change reminder campaign for your auto shop

Demandforce is a platform that syncs with your current management system to help you automate your customer communications, and simplify the way you connect and engage with everyone who comes to your auto shop.

Don’t spend time sitting in front of your computer, setting up reminders or sending emails to every customer who’ve seen that week. With Demandforce, you can set up automated messages to send out to certain segments of your customer base to remind them to…

  • Set up an appointment for standard maintenance
  • Think about recommended shop services
  • Refer a friend to your shop
  • Post a review after an appointment

One of the easiest ways to get customers to come back to your shop is by sending them an oil change reminder, which you can do directly from your Demandforce platform. You can find the oil change reminder campaign under the One-Click Email Campaigns.

If you choose to send this campaign out to your customers, you can choose to send it to customers who have received an oil change with you within the last 12 months, and this campaign will run once a week, at most 6 times a year. You can choose to exclude customers who…

  • Have a future appointment scheduled
  • Have visited within the last 45 days
  • Have not visited you for an oil change in over 24 months

Segmenting your campaign like this is important so that your customers receive the right message, at the right time – and they don’t decide to opt out of a message because it’s irrelevant or received too often.

For a full step-by-step of how to set up a one-click oil change reminder for your auto shop, click here.

Improve Your Practice’s Productivity in 2017 with These Top 5 Healthcare Automation Processes

It’s a new year, which means it’s time for another set of resolutions. But rather than deciding to choose the same old resolutions that never quite motivate you enough to follow through on them, why not focus on just 5 of the easiest, yet most effective, healthcare automation processes that will boost your practice’s productivity and keep you connected with your patients.

All patients enjoy a friendly, attentive practice—so if you’re too busy on the phone, or handling paperwork when you should be focused on your patients, you might lose patients, referrals, or new business.

Here are our Top 5 picks for healthcare automation processes that will help you better manage your time and eliminate time-consuming or repetitive tasks.

If you’d like to learn more about marketing automation and how it can help your practice, visit www.demandforce.com.

Appointment Reminders

Spend less time chasing down confirmations by setting up automatic appointment reminders for your patients. You can send advance email reminders, text alerts, or even an automated voice call to cut down on no-shows and forgotten appointments.

Recall & Check-Up Reminders

Increase the number of patients you bring back time and again by automating your recall and check-up reminders. Save time by setting up a schedule for when to send out recall emails and notifications so you’re not overwhelmed by all the scheduling.

Patient Surveys

Gathering patient feedback about the quality of service you’re providing, and showing patients you care about giving them a great experience goes a long way in attracting new patients, and keeping the ones you have. Setting up an automated system of sending and collecting patient surveys allows you to constantly gather data about your practice without worrying about this practice slipping through the cracks on busy days. 

Birthday Greetings & Special Offers

Sending birthday messages to your patients, or sending an exclusive offer to long-time patients is a proven way to retain lifetime patients, and promote practice advocates and referrals. Sending cards in the mail is costly and time-consuming, so why not automate this process and/or send email greetings to your patient base?

Requests for Online Reviews

These days, your online reputation is so important in attracting new patients, and establishing your practice as reputable online. That’s why the more online reviews you have from patients, the better. But we know that sometimes asking for those reviews, and following up with patients, can take up a lot of time. So why not automate your request for online reviews, so that a friendly email request is sent to all your patients shortly after they finish their appointments, asking for their review. Then you can quickly review and post these on the most popular social media sites; saving you time and the headache of sorting through various sites, and reposting.

These are our top 5 healthcare automation processes, but there are so many that we didn’t mention as well. With so many choices to help you better leverage your time and schedule, there’s no reason your should be sacrificing productivity in your practice. If you want to learn more about healthcare automation, and your options, click here.