Demandforce Customers: Sending Email Campaigns

Demandforce Customers Sending Email Campaigns

Email marketing is one of the most effective methods to reach and engage with your clients. Pew Research data shows that 92% of adults in the United States use email, with 61% of these users using it on an average day. It is also one of the simplest ways to market your small business, gain appointment requests and alert clients to upcoming promotions. Demandforce makes it easy for you to create email campaigns, whether your goal is to gain appointment requests or referrals for new customers.

1-Click Campaigns

Our 1-click campaigns are beneficial to small businesses because they can be created in minutes, which saves you valuable time and money. Creating an email campaign is as easy as click, edit and send! Select the campaign that aligns with your goals, customize it for your business and send or schedule the campaign for a future date. Demandforce creates new 1-click campaigns each season, providing a wide range of email campaigns all year long.

Email campaigns are not only useful for special offers and promotions, they also help keep your business front of mind with clients. Many clients neglect to schedule regular maintenance appointments, resulting in fewer visits over time. Frequent emails from your business help encourage the occurrence of repeat business and increased revenue.

Create Your Own Campaign

Demandforce also provides you with the freedom to create your own email campaigns. Customize all of your content from the email copy to your business’s unique images and branding. Customized campaigns can include newsletters, promotions or thank you emails that show your appreciation to valued clients. Creating your own email campaign gives you the added flexibility of incorporating a call-to-action that links to your own custom URL.

Email campaigns help build brand awareness, loyalty and trust in your business. With the growing popularity of mobile devices, your email campaigns can reach clients immediately, whether they’re at work or in line at a grocery store. Email campaigns are both convenient for your on-the-go clients and vital to your business’s bottom line.

Demandforce Customers: Easy Ways to Collect Email Addresses

Collecting Email Addresses for Marketing

One of our best tools to convert current and prospective customers is our Email Campaign builder. Just like you experienced in your demo with your sales rep, you can segment your emails by products purchased and services received, or simply send appointment reminders and recall campaigns via email. But in order to get started, you have to collect email addresses from your audience. Don’t worry – there are easy ways to do this! Here are two options that the Demandforce portal offers you to help you collect email addresses.

Offline Form

Offline forms ask for the information necessary to send your customers emails and text messages. ‘Offline’ stands for customers who either don’t have an email address in your management system, or are simply not subscribed to your email communications.

The easiest way to tackle receiving email addresses from your current customers is by printing this form for the day they come in for their appointment. Go to your ‘Appointments’ drop down in your menu and click ‘Appointment Calendar’ to choose the day you would like to print your Offline Form. Then you can click the blue link ‘Print Patient Forms’ and choose if you want print forms for every patient that day, or a different audience listed in the drop down.

It’s recommended to add this to any other paperwork your customers are filling out, or have them fill it out quickly while they wait for their appointment to begin.

Email Finder

Email Finder is an add-on service we provide within your portal, and it’s a great option if you have little-to-no email addresses to start with, or your business is fairly new. It’s also helpful for a promotion or announcement that you want to extend your reach with.

This service searches through national opt-in databases using your customer’s name and physical mailing address. Once you start with Demandforce the Email Finder already begins searching, and let’s you know how many it has found. This happens every month and is no extra charge. Only once you click ‘Let’s do it’ are those emails purchased for $0.99 per valid email. The good news is – we give you 500 emails for free just to get you started! Be sure to take advantage of that deal no matter how big your email database is.

Outside of what Demandforce offers you, there are a variety of ways you can gather email addresses from current or prospective customers, including:

  • Business card fishbowl for a prize giveaway
  • Email signup field on your website
  • Social media ads

Just be sure to email your customers no more than once a week, and no less than around every three months to stay at the top of their mind.

3 Ways to Modernize Your Practice and Become More Efficient

Patient Experience - Modernizing Medical Practice

More and more we are hearing about the importance of a positive patient experience. Patient behaviors are increasingly influenced by technology, so their expectations from their providers are changing. If you haven’t implemented technology into your patient experience yet, here are 3 ways to modernize your medical practice.

1. Discreet appointment confirmations

Although your patients may appreciate the courtesy ‘appointment confirmation’ phone call your front office makes every month, they may not always be able to answer and speak to someone at that very moment. Your office hours are most likely the same hours as your patients’ work schedule. But if you introduce more technology solutions into your practice you can offer your patients the option – voice, text or email confirmations. Which do they prefer?

You can also explain how each confirmation works, as none of the options require speaking to a representative at your practice. The patient simply needs to dial a single number to confirm, or respond to the text message. With a sophisticated communications software, your staff will receive these confirmations in real-time and will be able to easily transfer them to your management system.

2. Missed appointment reminders

You can send a reminder the day of a patient’s appointment, but life happens. Sometimes days get too busy and patients may still forget. What’s important in this situation is to remind that patient to reschedule their missed appointment. This is critical in whether or not this person becomes a lost patient, which is not good for their health or your business.

The most efficient way to send this reminder is via email. Include a ‘Request Appointment’ button within the email so the patient can get back on your schedule easily, and during a time that’s convenient for them.

3. Appointment opportunities when booked

Most patients understand that they may not be able to make an appointment on short notice. However, if your front office is organized, you could add them to your Hot List. A Hot List is a list of patients who have requested an appointment, but the date and time they requested is not available. This comes in handy if there is a cancellation, and is most efficient when tracked digitally. Your staff can access this list at any time, and contact the patient with a pending appointment via email or text with just a couple of clicks. This accommodates your patient’s schedule and helps you reduce no-shows.

 

Implementing technology into your patient experience is the most efficient way to make it positive, and keep them coming back. The idea is to make visiting their doctor as simple as possible, while still communicating in a way that isn’t time consuming for you and your staff. Learn about other digital solutions that can help modernize your practice at www.demandforce.com.

Announcing Text Reviews

We would like to announce the addition of our all-new Text Reviews functionality that enables merchants to collect feedback faster by sending review requests where customers are sure to see them: via text message on their smartphones.

Collecting reviews from customers has always been challenging for merchants, as phone calls and emails requesting reviews have historically yielded low response rates. Our Text Reviews offers customers the convenience of providing immediate feedback about their recent visit by sending a review request via text message to their smartphone.

To send text review requests using Text Reviews, merchants get verbal consent from customers to send them text messages. A one-time text opt-in request is then sent to the customer’s confirmed number, providing an easy way for merchants to collect text opt-ins for future text communication with the customer. The customer then receives a text message with a link to a review request containing a unique URL. Reviews submitted from the unique URL are then posted on any merchant web pages and Facebook business profiles connected to a merchant’s Demandforce dashboard.

Demandforce Text Reviews is the latest Demandforce innovation designed to help merchants improve customer satisfaction and retention using technology. Text requests see a 98% open rate compared with just 20-30% for email requests according to a recent Velocify study. This greatly increases the odds that customers will provide reviews with actionable feedback for merchants that can be used to improve the customer experience.

More information on Demandforce Text Reviews functionality, which is available immediately, can be found here

Introducing Demandforce Choice Plus!

The introduction of Demandforce Choice Plus enables you to take more complete control of your online reputation.

We made the shift to a tiered product offering with the introduction of Demandforce Choice and Demandforce Choice Plus. This evolution coincides with the introduction of new tools designed to help our customers manage and enhance their online reputations.

Demandforce Choice: Proven Value That Drives Business

The existing Demandforce product suite is now known as Demandforce Choice, and includes the core features upon which Demandforce built its reputation: online scheduling, appointment reminders, online review management, and email marketing tools to help your company save time, reduce no-shows and acquire more customers.

Demandforce Choice Plus: Mastering Online Reputation Management

Demandforce Choice Plus bundles the traditional benefits of Demandforce Choice with new solutions for online reputation management, including:

Intelligent Reviews: Automated review requests via email and text enable merchants to get more reviews published directly to Google.

Multi-listing Management: A consolidated view of a merchant’s business listings and reviews in one place, including listings on Google+, Yelp, Facebook, and Demandforce Local.

Competitor Dashboard: An instant, real-time snapshot of how a merchant’s ratings, reviews, and promotions compare to those of top competitors.

Demandforce Choice Plus is available immediately. If you would like to learn more information can be found at http://go.demandforce.com/ChoicePlus.

The proof is in the numbers: Demandforce can help your business grow

According to a financial statement analysis done by Sageworks, a financial information company, businesses with less than $5 million in annual revenue experienced, on average, a 7.8 percent annual sales growth in 2015. This follows the trend of continued growth in annual small business sales that we’ve seen since the Great Recession of the late 2000s.

If you’re a small business owner, prospects could be looking bright for you, but you still always need to work towards increasing your customer count, visits per day, and revenue per day, to continue to grow. Even if you have a loyal fan base, if you don’t have the numbers, you might run into cash flow problems. According to a U.S. Bank study, 82 percent of businesses that fail do so because of cash flow problems.

So how can you be proactive about growing your business? By investing wisely in three aspects:

  1. Your product or service
  2. Your team
  3. Your marketing and communications

Your product or service

This is the most obvious aspect of your business that you need to quality control and provide. If you don’t offer a service or product that is in demand, and that is of a high caliber, than you’ll have trouble attracting new business and growing.

Your team

The foundation of any great business starts with the people who work there. This goes for startups to large corporations. The dedication and passion your team members put into their work pays off in the quality of service your business provides. You and your team directly impact how well your business does, and so investing in yourself and your team is never a bad idea.

Your marketing and communications

You may be the greatest dentist, doctor, veterinarian, or mechanic in your town, but if you no one knows that, then your business won’t get off the ground, let alone grow. While traditional forms of marketing like word-of-mouth referrals and local advertisements are still valuable, investing in marketing and communications that reach a wider group of prospects is essential if you want your business to continue to grow. That’s why the best way to increase customer count, visits, and revenue per day is to invest in improving and optimizing your marketing and communications.

Take these stats: auto shops that sign up for Demandforce, a marketing and communications platform that provides tools and solutions to help small businesses (such as auto shops and more) grow, saw an immediate effect in all three of these areas.

Within just 6 months, the average customer count at auto shops using Demandforce increased by 4.89%. Average visits per day went up by 11% after just six months, and average revenue per day increased by 4.57%.

And the numbers continue to rise after a year of using the platform.

After a year, the average customer count at an auto shop using the platform increased from its original number by 12.48%, and average visits per day had increased by 13.21% in a year.

(Based off a survey of select Demandforce auto shop partners, 2017)

With just a bit of help, your business could start seeing immediate increases in these three key areas, which are all good indications of your business’ health. And one of the benefits of using an online platform designed for small businesses is that it’s easy to use. Setting up and sending out a custom email to inactive customers, for example, can be done in just a few minutes, by following the helpful walkthrough and using a ready-made email template. Demandforce specifically integrates with popular content management systems to sync appointment and customer data, so that you can set up helpful automated workflows, such as advanced appointment reminders and two-way text, completely contained within the online platform.

If you’re looking for immediate results, Demandforce can help. The platform offers a live demo and occasional special introductory offers. To find out more or to schedule a demo, you can either call (888) 272-7821 or visit demandforce.com and click the “See a demo” button.

The benefits of Demandforce Local for your business

Demandforce Local is a public, searchable directory of 28,000 small businesses located in your neighborhood and across the U.S.

For Demandforce customers, a Demandforce Local business listing provides multiple benefits, and in today’s article, we’ll examine a few.

DF Local increases your business’ online visibility

Demandforce Local was designed to increase your online visibility, so you can extend your reach to new customers and boost local sales. Your DF Local business listing can be quickly and conveniently updated directly from within your DF portal, so you know your data is always up-to-date.

DF Local offers strong SEO support to boost your business name in a Google search

For a small business, having a strong presence online is a crucial part of how you attract new customers and continue to grow. The more sites you can get listed on, the better—especially if those sites are recognized as trustworthy and helpful to Google’s ever-updating algorithm that ranks sites. Where your business shows up in a list of Google search results basically boils down to the strength of your online reputation – and Demandforce Local can help. With the help of automatic review requests from Demandforce’s online marketing platform, your business can collect and highlight certified customer reviews all on one site. This strengthens your online reputation and helps widen your reach to new customers.

DF Local allows you to post targeted special offers for your customers

One feature of Demandforce Local is its ability to post targeted special offers to your customers. This allows you to foster customer loyalty and entice new customers to try your services over a competitor’s. You can view a list of the online specials you offer within your Demandforce portal, along with a summary of the activity generated from them, allowing you to test and learn which offers work best for your customer and prospect base.

DF Local provides useful metrics and customer insights for your business

In order to grow, you need to understand your customer, and one of the best ways to develop keen customer insights is by tracking metrics such as the performance of certain marketing campaigns, or numbers of appointments booked on specific channels (e.g., via Facebook, your website, or an email link). You can view these metrics on your Demandforce Local homepage, including how many appointments were booked via your page, and how many times your profile has been viewed.

DF Local gives you the opportunity to network with other local, non-competing businesses

Cross-sell opportunities are often an important aspect of building and maintaining a small business. The relationships you foster with other local businesses can help introduce your business to new customers, and you can boost your local reputation. One of the benefits of Demandforce Local is that your business is promoted to a network of non-competing businesses, and you can track activity in your network, in case you want to connect with other local business owners for promotions or events.

These are only a few of the ways Demandforce Local can benefit your business. To learn more about Demandforce Local, you can set up a complimentary consultation with a Demandforce expert. Call us at (888) 272-7821.

[Infographic] 5 best ways to increase survey response rates

When was the last time your business sent out a survey to your current database of patients, clients, or customers? Surveys are important for your business for the following reasons:

  • You keep up-to-date on what your patients/clients actually want from your services
  • You increase patient/client satisfaction by showing that you value feedback
  • You get a more accurate view of your current brand / business reputation and perception
  • You can use the results to identify and improve services, products, or strategy

However, before you shoot off a long survey to your email database, you might want to consider a few things that will drive up response and make sure you’re not being a nuisance. Check out the infographic below for 5 Ways to Increase Survey Response Rates, and then when you’re ready to send your first (or next!) survey, send it through Demandforce! Demandforce offers customers the ability to send patient/client surveys directly from our easy-to-use online platform. To see a demo of Demandforce, call us at (888) 272-7821 or visit demandforce.com.

5-Ways-to-Increase-Survey-Response-Rates

How Online Reviews Get You Seen Online

If you’re a medical practice, dental office, veterinary practice, or auto shop and you haven’t considered what it means to rank high on Google or have good reviews, you’re missing out on key revenue opportunities.

Online reviews are now the most trusted source for potential patients, clients, and customers who are trying to choose between all the options out there. Over 80% of consumers now trust online reviews as much as a peer recommendation, and the more reviews you have, the better.

How Online Reviews Help You Show Up In Search

Having online reviews doesn’t just help in getting patients to trust you… it also will organically help increase your business’ search engine rankings. All the major search engines – Google, Yahoo, Citysearch, and Bing – are fans of reviews. This is because users like reviews, and these search engines want to provide users with useful information. A practice, shop, or business that has generated online reviews will be shown higher on the search results page than one without reviews. Plus, if you’re searching say, on Google for a business, and your business has enough reviews and information about it to make it more relevant than other listings, Google will often showcase its Google Local business page in the search results, providing your business with a big boost in online visibility over competitors.

How Online Reviews Keep You High on the Page

One of the ways that search engines like Google and Bing make sure that their content is up-to-date is by checking for new content. Every time a customer reviews your business and posts it online, the search engines identify that as new content, and rewards that business and that page by keeping it higher in the search results. Both your office’s actual website and the review site for your place of business benefit from new online reviews.

How Having Multiple Business Listings Helps Online Visibility

Another factor to consider is that having multiple business listings spread across major consumer sites ensures that you get seen by the widest possible group of consumers, regardless of where they are coming from, and what search engine they use. Have you ever seen a Bing search result or review pop up on Google? Or a Yahoo review? Probably not, and that’s because the major search engines don’t want to provide their competitors with free traffic. That’s another reason why USER-generated online reviews are so important, as those are the only ones search engines will show (aside from ones on their own platforms).

This is why your business can benefit from having complete and accurate business listings on Google, Bing, Citysearch, Yellowpages, Demandforce Local, and more. You cover 95% of where local searches occur.

If just thinking about managing 4+ business listings makes your head spin, don’t worry. If you invest in a platform like Demandforce, you can just log into your Demandforce portal and manage all your local business listings in one place. We’ll keep your contact information and business hours updated automatically, so you don’t have to take care of it manually.

How Demandforce Can Help You Get More Online Reviews

As one of the many features of Demandforce, your business gets help with reputation management and collecting online reviews. However, we know that in order to leverage reviews on sites like Google, it’s not just about getting high numbers, it’s about how you collect and manage them as well. Demandforce not only provides you with ways to automatically request reviews from patients and clients, but they also allow you to showcase positive reviews on your website, Facebook page, and Demandforce business profile.

Demandforce also helps you make sure that the business reviews online are from your actual patients and clients. This helps protect your online reputation, and boosts word-of-mouth referrals as well. And while some lower-star ratings are actually useful (they help show that your business is ‘real’ and the reviews are legitimate, Demandforce also allows you to target certain patients for review requests, so you increase the likelihood that the review your clients post will be a positive one.

Plus, when a client submits positive feedback about your business, we encourage them to share their experience with their social network. We make it easy to post a link recommending your business on Facebook, so you get more business, and they get the chance to refer a friend or relative.

For more information on how Demandforce can help get you seen online, visit demandforce.com or schedule a free demo with one of our experts: (888) 272-7821.

A Step-by-Step Guide to Sending Your First Email Campaign

One of the most powerful features of Demandforce (and one our customers like the most) is our ability to create custom emails for your customers.

Did you know?

Demandforce customers who use custom email campaigns see a 30% open rate* on their emails.

*Based on a subset of 2016 Demandforce data.

78% of Demandforce dental practices** send email campaigns to their patients.

70% of Demandforce auto shops** send email campaigns to their customers.

*Based on 2016 Demandforce data.

Why email campaigns are important

Emails can be used to build loyalty and trust around your business, and has one of the highest ROI’s of any marketing you’ll send. For every dollar you spend on email marketing, you get $38 in return!

With a platform like Demandforce, you can easily send and customize one-click email campaigns to your customers. Demandforce offers a variety of ready-made templates to help you connect and communicate with your current base.

Here are just a few of the emails you can send:

  • Promotions and special offers
  • Industry-specific ready-made newsletters
  • Holiday and birthday greetings
  • Referral campaigns
  • Special event invitations and business milestones
  • Customer appreciation
  • Recommended services and recall reminders

A step-by-step guide to sending your first email campaign

If you’re ready to create your first email promotion and you’re a Demandforce customer, you should definitely check out this article to get detailed instructions on how to set up your promotion or newsletter. Here we’ll cover a broader outline of the steps.

  • Pick your promotion – think about what you want to gain from sending this promotion. What is your goal? Are you trying to attract more customers? Are you celebrating a specific upcoming event, holiday, or milestone? Are you launching a referral or customer appreciation campaign?

HINT: if you’re searching for ideas, check out the CAMPAIGNS tab in Demandforce, for suggestions and examples of our ready-made templates.

  • Customize the content – In order to foster a strong relationship with your customers, you need to make sure you’re sending them the right message, at the right time. Don’t send out a generic or sloppy-looking email. Not only will you see low conversions, but you also risk spurring opt-outs and losing repeat business.
  • Select your audience – Now that you’ve created copy that speaks to a certain audience, make sure you’re sending your promotion to that audience. If you’re using Demandforce, you can do this easily. You can even choose to CREATE YOUR OWN CRITERIA and define your audience using customer data pulled directly from your CMS. Once you’ve defined your list, you can review it and even remove individual customers from the send, if you so choose.
  • Schedule delivery – Pick the time and date to send your promotion. You can choose to send it immediately, or schedule it for the future. Demandforce customers can even set recurring campaigns.
  • Track your results – It’s not enough to just send your email, you need to track your results so you can learn from what you send out! If you’ve sent a campaign out through Demandforce, you can view data such as: the total sent, the total opened, and the clicks. This is all easily accessed within the Demandforce dashboard.

Have more questions about how to send your first email campaign? If you’re a Demandforce customer, visit our Help Center for dozens of helpful articles. If you’re new to Demandforce and want to learn how you can save time and attract new customers with custom, targeted email campaigns, visit www.demandforce.com or call us at (800) 220-1136.