Why You Should Consider Customizing All Your Client Communications

If you’re a current Demandforce customer, or a small business owner who is looking to improve your current client communications, sending email campaigns is always a good choice. The world has changed; and nowadays, consumers make purchasing decisions based more on the relationship they have with a company or brand than any other factor (sometimes even more than the product/service itself!).

That’s why establishing and nurturing current client relationships is so important, and can lead to increased revenue, a stronger online reputation, and more referrals. Additionally, according to a 2015 Marketing Metrics survey of businesses, the probability of engaging with an existing client via email marketing is 60-70%, whereas the probability of engaging a new prospect is 5-20%.

So let’s say you’ve decided to send email marketing to your current client database. If you’re a Demandforce customer, this process is incredibly simple. You can, through our easy-to-use online platform that syncs with your current client management system, set up messages to automatically send to certain segmented groups of clients, based on a variety of factors. Here are some examples of the email campaigns you can send through Demandforce:

  • Special promotions for products or deals
  • Newsletters
  • Appointment reminders and confirmations
  • Recommended services
  • Referral campaigns
  • Review requests
  • Social media connection requests
  • Thank you emails and client surveys

If you’re planning on sending out email campaigns, we recommend customizing them to better fit your business, and personalizing them for your clients.

Demandforce Training has the below great short video for current Demandforce customers that takes you on a visual step-by-step to this process. Or for a detailed article on the subject, head to the Demandforce Help Center here.

Customize Email Communications from Demandforce Training on Vimeo.

For more information on Demandforce, visit our website at www.demandforce.com, or call us today at (800) 220-1136 for a free, short demo.

Why mobile first matters for your business

Did you know…

Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)

Think about that. We have become so attached and reliant on our smartphones, often they are the first things we reach for each morning. And this shouldn’t necessarily be a distressing fact. Our smartphones connect us to the world and help us communicate quickly and effectively with a much wider world than we ever had access to before.

But what does this mean for small business owners who want to connect to new patients, customers, and clients?

Some stats on the importance of being mobile first

  • Google says 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead (MicKinsey & Company)
  • Mobile email opens have grown by 180% in the last three years (Email Monday)
  • 91% of mobile users say that access to content is very important (Wolfgang Jaegel)

Your business needs to not only be mobile-friendly, but mobile first.

In an age where 80% of Internet users own a smartphone (Smart Insights, 2015), you need to be thinking about how to immediately connect with your patients and customers online. This includes:

Demandforce offers a complete communications solution for your business.

Demandforce helps you automate your communications and send relevant and timely communications to your entire customer base. These communications can all be optimized for mobile delivery and viewing, keeping you in front of your customers and available where they are most: online, and on their phones.

To find out how Demandforce can help your business be mobile first, visit www.demandforce.com.

Demandforce is the perfect holiday gift for your office

The holidays are almost here, and if your business is shopping around for a holiday gift that will benefit the entire office, why not try Demandforce, and enjoy the benefits all year long.

Demandforce is a patient & customer communications solution that offers features including automated appointment reminders, online reviews, and custom email campaigns.

What are the benefits of Demandforce for your business?

Time

It takes nearly eight minutes to schedule an appointment over the phone, but you can do it in less than one online. With Demandforce, your patients and customers can make an appointment online 24/7, and then get a text, voice, or email reminder when it’s time for their appointment, saving them—and you—valuable time.

Growth

When it comes to growing your business, your online reputation matters. What your patients and customers read about you online plays a huge role in whether they choose you over a competitor. Demandforce automatically collects reviews after patient or customer visits, and allows you to review them, and post them onto popular social media sites, all from within the Demandforce platform. In a 2015 survey of Demandforce customers, 87% of them saw a significant jump in their online reviews within one year.

Happy Patients, Happy Customers

You will generate more referrals and gain advocates by making it easier for anyone to schedule an appointment with you, communicate and get their questions answered, and get reminders for when they need to come back. Stay in touch in between visits with pre-made and customizable email campaigns to increase spend and patient recall.

Want to learn more about Demandforce or speak with our team today? You can either call us at (800) 220-1136 or schedule a live demo with one of our consultants to see the platform in action!