Demandforce Customers: Sending Email Campaigns

Demandforce Customers Sending Email Campaigns

Email marketing is one of the most effective methods to reach and engage with your clients. Pew Research data shows that 92% of adults in the United States use email, with 61% of these users using it on an average day. It is also one of the simplest ways to market your small business, gain appointment requests and alert clients to upcoming promotions. Demandforce makes it easy for you to create email campaigns, whether your goal is to gain appointment requests or referrals for new customers.

1-Click Campaigns

Our 1-click campaigns are beneficial to small businesses because they can be created in minutes, which saves you valuable time and money. Creating an email campaign is as easy as click, edit and send! Select the campaign that aligns with your goals, customize it for your business and send or schedule the campaign for a future date. Demandforce creates new 1-click campaigns each season, providing a wide range of email campaigns all year long.

Email campaigns are not only useful for special offers and promotions, they also help keep your business front of mind with clients. Many clients neglect to schedule regular maintenance appointments, resulting in fewer visits over time. Frequent emails from your business help encourage the occurrence of repeat business and increased revenue.

Create Your Own Campaign

Demandforce also provides you with the freedom to create your own email campaigns. Customize all of your content from the email copy to your business’s unique images and branding. Customized campaigns can include newsletters, promotions or thank you emails that show your appreciation to valued clients. Creating your own email campaign gives you the added flexibility of incorporating a call-to-action that links to your own custom URL.

Email campaigns help build brand awareness, loyalty and trust in your business. With the growing popularity of mobile devices, your email campaigns can reach clients immediately, whether they’re at work or in line at a grocery store. Email campaigns are both convenient for your on-the-go clients and vital to your business’s bottom line.

Summer-Inspired Marketing Campaigns for your Industry

Summer Inspired Email Campaigns

One of the tricks to successful marketing is making it relevant to your audience and what they are interested in at that moment. Since the Summer season is full of road trips, vacation, and hot weather – your campaigns should be too! Here are summer-inspired email campaigns for your industry.

Medical email campaign ideas

Summer time is a great time to nurture the relationships you have with your patients. Remind them why they chose your practice with these newsletters:

  • 4 reasons why you should protect your eyes from the sun
  • How to fight the flu before school starts
  • 3 ways to ease your back at your desk job

Dental email campaign ideas

If your young patients haven’t been brought in for their annual visit yet, segment your emails with these ideas to bring them in before school starts.

  • Back to school special: come in by 8/31
  • 25% off bright smiles for the new school semester
  • New patient special: schedule by 8/31

Veterinary email campaign ideas

If your patients could bark the words, they’d let you know that summer may not be their favorite season. Let your clients know why with these newsletters:

  • Summertime pests to protect your furry friend from
  • 3 natural products that will protect your dog from ticks
  • How to protect your pet from the heat

Salon and spa email campaign ideas

The summer heat and blazing sun can be detrimental to healthy hair. Be there for your clients with these emails:

  • Summer special: 25% off deep conditioning
  • 3 at-home remedies for dry hair
  • Come in before 8/31 and get a free hair mask!

Auto shop email campaign ideas

‘Tis the season for selling! Most of your customers have no idea how the summer heat can affect their A/C, or how to prepare for that upcoming road trip. Generate revenue with these emails:

  • $10 off your oil change + free A/C check
  • 10% off tire rotation – offer ends 8/31
  • Free brake check before your road trip

Your cheat sheet to sending better emails

Email marketing continues to be an important aspect of patient communications, especially in regards to patient recall and retention. In a recent survey, 77% of respondents said they prefer to receive permission-based marketing communications through email. Further, all age groups named email as their preferred source for communication. If you’re a dental or medical practice that wants to improve the way you communicate with your patients, read this cheat sheet to sending better emails.

Spend time on strategy

Top performing emails – ones that get opened and drive visits – are ones that have had some strategy applied to them. Out of all the steps that go into creating, developing, and sending an email (this includes: the creative, segmentation & targeting, strategy, email layout and processing, and reporting), strategy has the greatest effect on whether your email is ultimately successful. So even if you’re sending automated emails for things like appointment reminders and birthdays, put some thought into creating your next promotion or recall campaign.

Test and track results

Unless you’re incredibly lucky or a natural marketing genius, the first email you send won’t be the best one you could send. With each communication you send to patients, you can learn valuable insights about what your patients want, and how you can tailor your practice and communications to better engage with them. So what should you test in your emails?

  • The subject line
  • The message
  • The layout and images
  • The CTA (Call-to-Action)
  • The day you send
  • The time of day you send
  • The landing page
  • Your audience
  • The sender
  • Mobile layout and images

Design for mobile

In the modern, digital age, the last bullet is quite possibly one of the most important, so we wanted to split it into its own section. One of the keys to sending better emails is to design for mobile. Whatever email platform or system you choose, make sure they have considered how to optimize their emails for mobile viewing. Did you know that 75% of smartphone owners say they are highly likely to delete emails that they can’t read on their phones?

Mobile viewing isn’t a rising trend; it’s the new normal. By the end of 2013, the number of commercial emails opened on mobile devices had already surpassed the number opened on desktops. Yet there are still practices out there who aren’t using mobile-friendly layouts. Stand out from the crowd by designing and considering where and how your patients will read your emails. You can even go further with a marketing platform like Demandforce, and offer text reminders and two-way text to your patients as well, making it even easier for them to confirm and communicate with your practice.

For more information on all this and more, visit demandforce.com, or call us at (888) 272-7821.

Managing client expectations with improved client communications

In any small business or practice, managing expectations is crucial to building and maintaining a successful relationship with your clients. However, if you don’t manage client expectations early, you could find yourself in some tense situations later on down the road, or experiencing low retention of your clientele.

One way to manage client expectations is to communicate early on how you’ll send out notifications, updates, or important information that your clients might need/want to know.

Send a Welcome Email

For example, if you are a salon who has recently seen several new clients, we recommend sending out a targeted Welcome email, thanking them for their first visit, and providing more detailed information on your services and history.

If you use a marketing and communications platform like Demandforce to send these messages, you can track open rates and specify specific people to receive the email, all based on data synched directly from your salon management system. And Welcome messages sent via Demandforce have an average open rate of 50 percent! (Based on 2016 Demandforce data).

Find Out Your Client’s Preferred Method of Communication

Another way to manage client expectations is to take time to chat with your client during their first visit, and ask them for their preferred method of communication. You can even ask for their consent to send text message updates, or special offers you might be running, and you can confirm that the data you have in your system is up-to-date and complete. This allows you to make sure that when you send a message, via email, voice call, or text, it’s not unwelcome, and your client knows that you might be contacting them.

Continue to Reach Out

One common mistake businesses make that can affect client expectations is to stop communicating with them after the first few months. If your salon or small business emphasizes a personal touch, and friendly family atmosphere, you need to make good on your promise. Set up custom email campaigns to send automatically to specific clients, promoting specials, loyalty rewards, or discounts. Celebrate important milestones with them by sending birthday and anniversary greetings. And make sure that your clients never miss an upcoming appointment by setting up automatic appointment reminders and recall campaigns to send out based on data collected in your management system.

If you continue to nurture the relationship you have with your client past the first visit and beyond, you’ll turn a new client into a loyal client—and you’ll always exceed your clients’ expectations.

For more information on how you can use the marketing tools and communications solutions provided by Demandforce to manage your client expectations, visit demandforce.com/salon-and-spa.

A Step-by-Step Guide to Sending Your First Email Campaign

One of the most powerful features of Demandforce (and one our customers like the most) is our ability to create custom emails for your customers.

Did you know?

Demandforce customers who use custom email campaigns see a 30% open rate* on their emails.

*Based on a subset of 2016 Demandforce data.

78% of Demandforce dental practices** send email campaigns to their patients.

70% of Demandforce auto shops** send email campaigns to their customers.

*Based on 2016 Demandforce data.

Why email campaigns are important

Emails can be used to build loyalty and trust around your business, and has one of the highest ROI’s of any marketing you’ll send. For every dollar you spend on email marketing, you get $38 in return!

With a platform like Demandforce, you can easily send and customize one-click email campaigns to your customers. Demandforce offers a variety of ready-made templates to help you connect and communicate with your current base.

Here are just a few of the emails you can send:

  • Promotions and special offers
  • Industry-specific ready-made newsletters
  • Holiday and birthday greetings
  • Referral campaigns
  • Special event invitations and business milestones
  • Customer appreciation
  • Recommended services and recall reminders

A step-by-step guide to sending your first email campaign

If you’re ready to create your first email promotion and you’re a Demandforce customer, you should definitely check out this article to get detailed instructions on how to set up your promotion or newsletter. Here we’ll cover a broader outline of the steps.

  • Pick your promotion – think about what you want to gain from sending this promotion. What is your goal? Are you trying to attract more customers? Are you celebrating a specific upcoming event, holiday, or milestone? Are you launching a referral or customer appreciation campaign?

HINT: if you’re searching for ideas, check out the CAMPAIGNS tab in Demandforce, for suggestions and examples of our ready-made templates.

  • Customize the content – In order to foster a strong relationship with your customers, you need to make sure you’re sending them the right message, at the right time. Don’t send out a generic or sloppy-looking email. Not only will you see low conversions, but you also risk spurring opt-outs and losing repeat business.
  • Select your audience – Now that you’ve created copy that speaks to a certain audience, make sure you’re sending your promotion to that audience. If you’re using Demandforce, you can do this easily. You can even choose to CREATE YOUR OWN CRITERIA and define your audience using customer data pulled directly from your CMS. Once you’ve defined your list, you can review it and even remove individual customers from the send, if you so choose.
  • Schedule delivery – Pick the time and date to send your promotion. You can choose to send it immediately, or schedule it for the future. Demandforce customers can even set recurring campaigns.
  • Track your results – It’s not enough to just send your email, you need to track your results so you can learn from what you send out! If you’ve sent a campaign out through Demandforce, you can view data such as: the total sent, the total opened, and the clicks. This is all easily accessed within the Demandforce dashboard.

Have more questions about how to send your first email campaign? If you’re a Demandforce customer, visit our Help Center for dozens of helpful articles. If you’re new to Demandforce and want to learn how you can save time and attract new customers with custom, targeted email campaigns, visit www.demandforce.com or call us at (800) 220-1136.

Why You Should Consider Customizing All Your Client Communications

If you’re a current Demandforce customer, or a small business owner who is looking to improve your current client communications, sending email campaigns is always a good choice. The world has changed; and nowadays, consumers make purchasing decisions based more on the relationship they have with a company or brand than any other factor (sometimes even more than the product/service itself!).

That’s why establishing and nurturing current client relationships is so important, and can lead to increased revenue, a stronger online reputation, and more referrals. Additionally, according to a 2015 Marketing Metrics survey of businesses, the probability of engaging with an existing client via email marketing is 60-70%, whereas the probability of engaging a new prospect is 5-20%.

So let’s say you’ve decided to send email marketing to your current client database. If you’re a Demandforce customer, this process is incredibly simple. You can, through our easy-to-use online platform that syncs with your current client management system, set up messages to automatically send to certain segmented groups of clients, based on a variety of factors. Here are some examples of the email campaigns you can send through Demandforce:

  • Special promotions for products or deals
  • Newsletters
  • Appointment reminders and confirmations
  • Recommended services
  • Referral campaigns
  • Review requests
  • Social media connection requests
  • Thank you emails and client surveys

If you’re planning on sending out email campaigns, we recommend customizing them to better fit your business, and personalizing them for your clients.

Demandforce Training has the below great short video for current Demandforce customers that takes you on a visual step-by-step to this process. Or for a detailed article on the subject, head to the Demandforce Help Center here.

Customize Email Communications from Demandforce Training on Vimeo.

For more information on Demandforce, visit our website at www.demandforce.com, or call us today at (800) 220-1136 for a free, short demo.

Debunking Email Marketing Myths [Infographic]

As 2016 comes to a close, we’re still talking about email marketing because it’s that important to staying connected to your customers. As the leading customer communications platform for dentists, doctors, veterinarians, salons, spas, and auto shops, the team at Demandforce knows emails.

One of the most powerful features of Demandforce is one-click email campaigns. These are campaigns that you can send out to your email database with—you guessed it—one click!

But before you send your first email, you might be wondering about some Best Practices for Email Marketing. There’s so much information out there, it can seem overwhelming sometimes. That’s why we created this helpful and simple infographic that outlines the 4 Email Marketing Myths we hear the most. Don’t fall for the hype and take the first step in elevating your email marketing!

We hope you enjoy this infographic, and if you want to chat with our team about Demandforce, set up a free consultation with a Demandforce expert by clicking here.

Email Marketing Myths

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How Clickable Are Your CTAs?

A Call-to-Action (CTA) is a vital part of any business website and digital campaign. CTAs are the buttons or links that push traffic to where you want it to go. They drive sales, are important indicators showing how effective your campaigns are, and they are crucial in moving prospects further into the sales process.

Therefore, you should care how clickable your CTAs are, and take the time to test different messages and words to determine what phrases connect to your customers. In this article, we will discuss how to determine how clickable your Call-to-Action buttons are, and we’ll give you some examples of CTAs you could use.

How to build & test your CTAs

When done right, your Call-to-Action button can act as a visual attention-grabber that, when paired with a compelling message and offer, drive people to action. But even creating the CTA can seriously impact your click-through and conversion rate. So here are a few hints on how to test (and build) your CTAs.

Use active language

This might take you back to your high school English class, but active language motivates people much more than passive phrasing. Remind people why they want to take action to encourage clicks as well.

For example, when A/B tested, the phrase “Create My Account & Get Started” converted better than just “Create My Account.” And “Download to Save Time” converted more than just “Download.”

Show the benefit

It follows, then, that providing information about the benefit of clicking also helps. This doesn’t have to be within the button itself, but you can provide information within the same landing page or area your button shows up.

Test button design

The button itself has proven to matter for conversions, so always test certain variables to see what works best for you. Here are our favorites to test:

  • Color – consider contrasting colors that don’t blend into the background
  • Position – test placing the button above the fold, or below all the content needed to explain the offer
  • Size – Don’t get too crazy, but remember the button should be large enough to be easily seen among the other elements on your page
  • Special Effects – Consider graphic enhancements such as rounded corners, drop shadows, or a different hover color
  • White Space – Remember to keep white space around your button, and play with how much so that the eye is quickly drawn to and can stay focused on the CTA

It’s all in the language

So now we come to arguably the most obvious, and most difficult aspect to test in a CTA – the language itself. An ad adage to remember as you think about CTA copy is: people buy with emotion, but follow with logic.

You might have heard that CTAs must convey an urgency to attract impulse clickers, and that CTA should clearly communicate what will happen once you click the button. This is not an area for cleverness or subtlety.

For example, you might be surprised at the lower conversion rates for “Buy Now” buttons, but when you consider that some users might believe their credit card will be automatically charged if they click it… that’s why you see more “Add to Cart” or “Download Now”

Of course, the text does need to match what type of business you are, and what you are trying to get the visitor to do. But if you’re looking for help, Demandforce has done the heavy lifting for you. Our custom email campaigns use optimized language that is proven to drive click-throughs and engagement with your customers.

Some tips:

  • Once you pick a button, keep it consistent on your page. Carry the format and even language through so that your visitors know and familiarize themselves with your buttons.
  • Keep the opportunity. Sometimes soft CTAs work better than hard sells. Language such as “View offers”, “Learn more”, “Shop all” can keep people interested and clicking more than immediate sells, like “Buy now” or “Sign Up.”

Test, test, test!

The best advice we can give you to improve your CTA is to research, test, and tweak! Work with your designers and website guru and A/B test your CTAs on your site and on landing pages. Run user tests to figure out what colors and layout resonate the most with specific demographics. Check in on your analytics and remember – don’t test or change everything at once, or you won’t be able to tell what aspect affected your conversion or click-through rate.

Effective Email Marketing Tips for Small Businesses

As the season changes and the holidays approach, we thought it would be a good time for a refresher on effective email marketing tips for small businesses. Keeping your finger on the pulse of what’s working in email marketing can mean the difference between percentages in open rates, engagement, and – in the end – revenue.

The following is our newly compiled list of effective email marketing tips to help your business drive email opens, CTR, and customer engagement.

Plan out your emails and know your holiday dates

You might be surprised at how many businesses don’t give any thought to even a simple email marketing strategy; and yet then wonder why their opt-outs are rising and their emails are not connecting with their customers. Before you send out your next email, take some time (even just half an hour) to sit down and think through the next couple emails you might send out. Know your upcoming holiday dates—such as Veterans Day, Thanksgiving, Black Friday, Cyber Monday—and think about how you might want to connect your emails to these dates.

Not only that, but plan what types of emails you’ll send. Which ones will have offers, and what offers; which ones will be content, and which will contain imagery. Planning out your emails helps take your customer through a journey that keeps them engaged and connected in your business.

Utilize email marketing automation

The holidays are always a busy time for businesses, and your customers as well. So instead of spending time setting up and wrestling with a series of individual emails, let email marketing automation do the heavy lifting for you. Once you have an idea of your email-marketing plan, you can create all your emails at once, and then set them to automatically send on a certain date. This saves you from headaches and last-minute emergencies, and also provides a consistent experience for your customers.

Consider offering opt-down, not just opt-out

Every business has to deal with subscribers who, for whatever reason, decide to opt-out of your emails. The good news is, you’re not alone in having to tackle this issue; the better news is, we have a way to cut back on complete unsubscribes! One way you can keep potential unsubscribers in your email marketing database is by offering an opt-down option, not just an opt-out. An opt-down means you’d send these individuals fewer emails, yet keep them in your communication stream.

Get creative with your content

Keeping your content different and fresh is a great way to drive CTR and engagement. A major study showed that a large majority of U.S. adults in fact enjoy receiving email communication from businesses they use and like, as long as that information is relevant and informative. If you establish yourself as a thought leader who has interesting things to say, or provides useful information, then your emails will be opened more and shared, and you will gain more legitimacy as a business. Another effective tip for your emails – using big, bold imagery that fills the frame for the hero images, and graphics over stock imagery.

Utilize segmentation and personalization

Another email marketing tip to remember – you should be utilizing segmentation and personalization in all your email marketing. Emails with personalized subject lines are 26% more likely to be opened, and (according to DMA) marketers have found a 760% increase in email revenue from segmented campaigns. This means that you should be sending email offers and messages to your customers based on past purchases or behavior patterns, to foster open rates and stay on their radar.

Add social sharing buttons

Adding social sharing buttons to the bottom of your emails is an easy way to expand the natural reach of your email marketing campaigns, funnel readers to your social media channels, and integrate your marketing efforts.

Weed out inactive subscribers

An important email marketing tip is to pay attention to your inactive subscribers and make sure that you’re removing them from your email database so that they don’t end your email campaigns before they even have a chance to begin. You can use engagement scoring to determine engagement levels, and clear out from there.

Create events to drive customers to your business

An email marketing tip to remember in this digital age is that while it might be almost all about digital, you cannot forget the importance of in-person interaction, especially if your business has a brick and mortar side. In-person, a subscriber has more of a likelihood of making a purchase once they arrive, so consider tailoring an email marketing campaign around driving people to a special event hosted at your business, offering them exclusive deals that can only be used in person.