The proof is in the numbers: Demandforce can help your business grow

According to a financial statement analysis done by Sageworks, a financial information company, businesses with less than $5 million in annual revenue experienced, on average, a 7.8 percent annual sales growth in 2015. This follows the trend of continued growth in annual small business sales that we’ve seen since the Great Recession of the late 2000s.

If you’re a small business owner, prospects could be looking bright for you, but you still always need to work towards increasing your customer count, visits per day, and revenue per day, to continue to grow. Even if you have a loyal fan base, if you don’t have the numbers, you might run into cash flow problems. According to a U.S. Bank study, 82 percent of businesses that fail do so because of cash flow problems.

So how can you be proactive about growing your business? By investing wisely in three aspects:

  1. Your product or service
  2. Your team
  3. Your marketing and communications

Your product or service

This is the most obvious aspect of your business that you need to quality control and provide. If you don’t offer a service or product that is in demand, and that is of a high caliber, than you’ll have trouble attracting new business and growing.

Your team

The foundation of any great business starts with the people who work there. This goes for startups to large corporations. The dedication and passion your team members put into their work pays off in the quality of service your business provides. You and your team directly impact how well your business does, and so investing in yourself and your team is never a bad idea.

Your marketing and communications

You may be the greatest dentist, doctor, veterinarian, or mechanic in your town, but if you no one knows that, then your business won’t get off the ground, let alone grow. While traditional forms of marketing like word-of-mouth referrals and local advertisements are still valuable, investing in marketing and communications that reach a wider group of prospects is essential if you want your business to continue to grow. That’s why the best way to increase customer count, visits, and revenue per day is to invest in improving and optimizing your marketing and communications.

Take these stats: auto shops that sign up for Demandforce, a marketing and communications platform that provides tools and solutions to help small businesses (such as auto shops and more) grow, saw an immediate effect in all three of these areas.

Within just 6 months, the average customer count at auto shops using Demandforce increased by 4.89%. Average visits per day went up by 11% after just six months, and average revenue per day increased by 4.57%.

And the numbers continue to rise after a year of using the platform.

After a year, the average customer count at an auto shop using the platform increased from its original number by 12.48%, and average visits per day had increased by 13.21% in a year.

(Based off a survey of select Demandforce auto shop partners, 2017)

With just a bit of help, your business could start seeing immediate increases in these three key areas, which are all good indications of your business’ health. And one of the benefits of using an online platform designed for small businesses is that it’s easy to use. Setting up and sending out a custom email to inactive customers, for example, can be done in just a few minutes, by following the helpful walkthrough and using a ready-made email template. Demandforce specifically integrates with popular content management systems to sync appointment and customer data, so that you can set up helpful automated workflows, such as advanced appointment reminders and two-way text, completely contained within the online platform.

If you’re looking for immediate results, Demandforce can help. The platform offers a live demo and occasional special introductory offers. To find out more or to schedule a demo, you can either call (888) 272-7821 or visit demandforce.com and click the “See a demo” button.

Customer service advice for small businesses

If you’re a small business such as a dentist, medical specialist, auto shop, hairstylist, or veterinarian, you know how important each customer is to your bottom line. You can’t afford to lose a customer or patient due to a bad experience, and many of your customers might come to you specifically because they want the “white glove” customer support you can give them.

Every small business should strive to provide best-in-class customer support to its clients. The business that can make its customers feel special is the one who will foster loyalty and return visits. Additionally, your reputation – both online and via word-of-mouth marketing – will improve.

A Starter Guide: Customer Service Advice for Small Businesses 

Treat every client like they’re you’re only client… to a point

For any business, quality customer service and support are vital in keeping customers happy and willing to recommend you to their family, colleagues, and friends. If you strive to treat every client like they’re your only client, it’s a win-win. Just make sure you’re not neglecting other clients. Some advice:

  • If you can, assign a Customer Success Representative to each client, and try to have this be the point of contact for that client. Establishing a consistent representative for your business can help make your customer feel more comfortable and understood.
  • Avoid canned responses, and when possible, tailor your communications directly to your client, making sure to keep their preferred communication method and channel in mind.

Set boundaries and expectations… make sure you’re on the same page

If you’re going to grow your business, you need to recognize that some customers are better for your business than others. What this means is that as long as you show respect for your customers and treat them well, they will (and should) respect you and how you run your business. This is the customer that will help you grow, and the kind you want to keep coming back. If you don’t set boundaries with your customers, they can end up creating unneeded stress and consuming valuable time. Some advice:

  • You don’t need to be a 24/7 business if that doesn’t fit within your business model. It’s important that you run your business on your own terms and establish a clear day-to-day schedule with your customers. If you continue making exceptions, your customers might understandably not even know when you are truly open, and continue to expect “after hours” service.
  • Keep your business listings online up-to-date and send out text and/or email communications to your customers when you have modified or changing hours.

Handle things promptly… remember who your audience is

When you’re dealing with anything on social media, it’s critical to always respond quickly and in a professional manner. According to some studies, over 67 percent of Internet users are on social networks, and this means that you need to develop strong relationships with your customers on and offline. Think of it like a relationship: if one side thinks the other isn’t communicating, listening, or engaging, then a breakup might be on the horizon. Remember…

  • On social media, silence leads to losing customers – no response, or a slow response, can be read as apathy or coldness by customers
  • You don’t need to respond seconds after a post, but you should respond. Some incentive? A Harris study showed that 18 percent of people who posted negative reviews and received a reply went on to become loyal customers. And 70 percent reversed the content, either by deleting the negative comment or posting a follow-up positive one. 

It never hurts to ask… for referrals and testimonials 

If you’ve been in business for more than a few months, you probably know that referrals are one the most effective ways to grow your business and attract new, loyal customers. However, you also may HATE asking for referrals, or just not know how. Don’t assume that your customers will just talk about your business, and your great customer service. Remember: the more you ask for referrals, the more you’ll get. Here are some tips:

  • Make asking for a referral part of your routine. With some systems, like Demandforce, you can automatically send a referral follow-up to customers who have just visited your business. These are great ways to not only collect feedback on how you’re doing, but also allow your customers to review you and post those reviews online. Remember that most people like to help out others, especially if it’s not a complicated process.
  • Combine asking for referrals with requesting testimonials – consider creating testimonial cards that you can pass out at your front desk, so that someone can write one and then either drop it in the mail, or email you back. You can also send a targeted email requesting a testimonial or feedback from customers who have rated you highly in a review.

Looking for more advice on how to provide best-in-class customer service? It’s always a good idea to improve your communications, and Demandforce can help. Contact us today to see a demo. We believe in stellar customer service as well! Every Demandforce customer is paired with a Customer Success Manager, who will help you set up and optimize any and all Demandforce features to best suit your business and business goals. Call us at (888) 272-7821, or visit demandforce.com.