Find out how to get more Google+ reviews

If you’re a small business owner, you probably already realize the importance of Google+ reviews for your business or practice. Google is often the first point of contact between a potential patient/customer and your office. The idea of searching on Google has become so ubiquitous, “Google it” is an instantly recognizable phrase.

Therefore, Google+ reviews are strong online currency that can boost your online reputation and make you the first choice for new customers. Online reviews strengthen your social proof, which refers to a human’s natural reliance on feedback and the actions of others to determine what is good or bad in a given situation. Social proof is the reason why studies often show that an overwhelming majority of consumers trust online reviews as much as personal recommendations when making a purchasing decision.

A 2014 study done by the marketing firm BrightLocal found that the more reviews a business has, the more trustworthy it is deemed by customers; plus, most customers read up to six reviews to make up their mind about a business.

How many Google+ reviews does your business have?

Don’t worry if that number isn’t as large as you might want it to be. There’s a simple way to generate more Google+ reviews for your business: request them from your previous patients and customers!

With Demandforce, this process is simple to set up. Google+ does not accept third party reviews, so we have created special email templates that you can send out to your database, to request Google+ reviews.

Here’s how to set up a Google campaign in Demandforce

Click on CAMPAIGNS and turn on your ONE-CLICK CAMPAIGNS, and select the “Review us on Google+” option. You can preview the email, and edit the audience or scheduled delivery to best fit your business. By default, the email will send to all customers who rated your business on Demandforce Local or another logged site four stars or above, and will run once every two weeks. However, rest assured – a single customer will only receive the email twice a year.

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Once your email has sent, you can view the sent and open rate results in the RESULTS section of the CAMPAIGNS tab. You can also edit or stop the campaign at any time in this area.

For more detailed information on how to set up or use the Google+ campaigns, click here.

5 Common Social Media Misconceptions

In this day and age, if you don’t know what “social media” is, you might have just emerged from a cryogenic state, or you’re living a bit off the grid. But for those of us who do utilize it in our daily lives, and even for those of us who might be resistant (or a bit intimidated) to it, we all recognize its power. Social media especially can be an incredible tool for small businesses looking to boost their online reputations, attract new customers and broaden their reach.

But before you delve headfirst into social media, we wanted to share…

5 Common Social Media Misconceptions

Avoid these and you’ll be well on your way to winning new customers and owning your social media presence!

I Don’t Need Social Media for My Business

Don’t believe the naysayers who believe a social media presence isn’t necessary for small business. The opposite is in fact true: social media might just be the missing ingredient in your marketing strategy. The stats don’t lie. Not only have the number of social media users steadily increased from 2010 to 2016, but sites like Yelp!, Google Local, and Facebook have become trusted sources for consumer reviews.

Social Media Is Just People Posting About What They Ate for Breakfast…

So if you’ve stood at the sidelines of social media and just watched others use it, you might think that social media (Instagram or Facebook, anyone?) might just be people posting about what they ate for breakfast, or discussing politics, posting pictures of their children, or their pets. But in reality, sites like Twitter and Facebook can help boost your customer communication and engagement. You can find new customers on Twitter by searching for relevant keywords and phrases. And you can create a Facebook Business Page for your organization – and on it, you can not only share updates about your product or practice, but you can also celebrate your customers, provide interesting articles, and celebrate your company culture.

You Can’t Track Value on Social Media

Some hardline data hounds might want to avoid social media because they think you can’t track value on it versus other, more traditional marketing channels. However, the reality is that social media is among the easiest channels to measure, because quantifying results is ingrained into the social media culture. Valuable information comes from metrics surrounding client engagements (likes, comments, sharing), and you can see immediately what posts engage your customers most, and what people want, and like.

It Won’t Bring In Sales

Another common social media misconception is that, while posting is all well and good, focusing on social media won’t actually bring in sales. The answer to this is two-fold. Not only do you need to remember that your customer’s story is more than just the sale. While of course your business’ bottom line is the driving force behind everything else, experts agree that social media cements the relationship between a business and its existing customers, making those customers more loyal, and more willing to refer and advocate for the company. And in straight stats, 78% of people recently polled by DDB Worldwide said that a company’s social posts impact their purchase decisions.

My Customers Don’t Use Social Media

If you think that social media might work for “other businesses” but not your customers, think again. Have you really dug deep into your customer demographics? A misunderstanding about your customers’ behaviors might be driving this misconception. For instance, many businesses that work with seniors think that their customers don’t use social media, but in reality – 65% of U.S. adults ages 50-64 are on social media more than cable and satellite television, and 49% aged 65+. (Statistica, 2015)

These are just 5 of the most common Social Media Misconceptions we have heard, what about you? Have you checked out how you look online lately? You don’t need to be a social media expert to run your business, but you could incorporate a stronger social media presence and strategy into your business plan moving forward. With a platform like Demandforce, social media strategy is incorporated into everything else we do to help your business grow. Don’t pay for a la carte experts or software when you can get an all-in-one solution for your marketing, social media, and customer communications. Contact us today at (800) 246-4853 to find out more, or set up a demo with us, and speak with an expert about your specific needs and business goals.