Today, 80% of consumers trust online reviews as much as a personal recommendation, which means your business’ reputation is important.* The success of your business is connected to your online reputation, so getting online reviews is key. One of the easiest ways to get reviews for your business is to simply ask your customers. Asking for reviews helps give you the power to control the conversation about your business. Online reviews provide powerful benefits too, including an increase in sales, visibility and credibility.
Online Reviews Boost Sales
Online reviews give potential customers additional insight into your business and influences their decision to purchase a product or service. Studies show that when a business has recent, relevant online reviews, conversions are increased. In fact, according to Shopify, 63% of customers are likely to complete a sale if a business has online reviews. Ask customers to leave a review directly on your website or other popular review sites to see an increase in sales for your business.
Online Reviews Increase Visibility
Similar to the way Demandforce Local increases your business’ online visibility, online reviews can benefit your search engine optimization (SEO). Search engines prioritize content that is uniquely worded, relevant and updated frequently –– content like online reviews. With more customer reviews your business will rank for more search keywords, resulting in increased visibility for your products and services.
Online Reviews Establish Credibility
The old phrase “the only thing worse than bad press is no press” can be applied to a business’ online reputation. Potential customers want to see what other people are saying about your business. If your reviews are scarce or non-existent, this can cause them to doubt your credibility. A good amount of customer reviews, even negative reviews, help to establish your business as credible. Businesses with a credible online presence can improve their online reputation and reach new customers online.
Online Reviews Build a Presence
As you begin to request reviews from customers, be sure to point them to different review sites that help establish your reputation. For example, Yelp could be where you have most of your reviews, while Facebook is bare and needs more attention. There are communications tools that can automate review request emails, pointing customers to a variety of online review sites while focusing only on the ones you choose.