Demandforce Customers: Sending Email Campaigns

Demandforce Customers Sending Email Campaigns

Email marketing is one of the most effective methods to reach and engage with your clients. Pew Research data shows that 92% of adults in the United States use email, with 61% of these users using it on an average day. It is also one of the simplest ways to market your small business, gain appointment requests and alert clients to upcoming promotions. Demandforce makes it easy for you to create email campaigns, whether your goal is to gain appointment requests or referrals for new customers.

1-Click Campaigns

Our 1-click campaigns are beneficial to small businesses because they can be created in minutes, which saves you valuable time and money. Creating an email campaign is as easy as click, edit and send! Select the campaign that aligns with your goals, customize it for your business and send or schedule the campaign for a future date. Demandforce creates new 1-click campaigns each season, providing a wide range of email campaigns all year long.

Email campaigns are not only useful for special offers and promotions, they also help keep your business front of mind with clients. Many clients neglect to schedule regular maintenance appointments, resulting in fewer visits over time. Frequent emails from your business help encourage the occurrence of repeat business and increased revenue.

Create Your Own Campaign

Demandforce also provides you with the freedom to create your own email campaigns. Customize all of your content from the email copy to your business’s unique images and branding. Customized campaigns can include newsletters, promotions or thank you emails that show your appreciation to valued clients. Creating your own email campaign gives you the added flexibility of incorporating a call-to-action that links to your own custom URL.

Email campaigns help build brand awareness, loyalty and trust in your business. With the growing popularity of mobile devices, your email campaigns can reach clients immediately, whether they’re at work or in line at a grocery store. Email campaigns are both convenient for your on-the-go clients and vital to your business’s bottom line.

How to improve your customer onboarding experience

What is onboarding?

Customer onboarding is a term used to describe the process that your customers experience at the beginning of their customer journey with your business, and if you think that as a professional, you don’t have to consider onboarding, think again! The beginning of your customer journey is one of the most important, especially in regards to fostering future engagement and retention.

Why is onboarding important?

First impressions matter, and this is the foundational idea behind having a strong onboarding process. The first one-on-one experience your customer has with your services sets the tone for their entire relationship with your business. If it’s stressful, confusing, or convoluted, you could risk losing their business and develop a negative reputation.

Especially if you acquire a new prospect via a special promotion, discount, or free trial, if you want to limit the number of drop-offs immediately after this special ends, a strong onboarding experience is key.

How to build a strong onboarding experience for your customers

The goal of customer onboarding is not only to reduce churn, but also to showcase the long-term value of sticking with your business as opposed to a competitors. A good onboarding experience will:

  • Build trust between you and your customer
  • Guide your customer through any initial forms or required registration
  • Create engagement with you
  • Set expectations for the future
  • Impress them

Some aspects you an utilize in your onboarding process

Here are some suggestions we have for you to try in your onboarding process.

Customize your welcome

Adding a specific person’s name to even the first welcome email you send them goes a long way to setting the tone for the relationship you’ll have with them during their entire customer lifecycle. Sending custom emails and notifications to them is simple with many online marketing platforms, and can increase long-term retention and customer satisfaction.

Assign an individual representative

Assigning an individual representative to each customer is not only something simple your business can do, but it adds a personal touch to your relationship, and gives your customer a point of contact they can connect with in the future (which often makes them more willing to connect with you!). Even if you have the same representative act as the main point of contact, letting each customer know that they can call in and ask for someone by name goes a long way in onboarding that customer.

Set check-in milestones 

The first time you meet with your customer, set some milestones for the future, and let them know that there will be certain moments where you’ll check in with them, to see how they’re doing, whether they need to come in again for another appointment, or if they’re all good for the time being. Establishing this during the onboarding process plants the seed early in your customer’s mind that you will be in touch later, and thus – they will be more likely to engage with you in the future.

Showcase success stories

All customers enjoy knowing that others have come before them, and enjoyed their experience. So if you can, during the onboarding process, showcase some success stories you have had in the past, so that you not only highlight the positives of a long-term relationship with your business, but you set your customer’s mind at ease: they have made the right choice to choose you.

These are just a few ways you can work to improve your customer onboarding experience so that you set the right tone for your customers in the first days of their time with you. Remember, excellent customer onboarding not only keeps your customers happy, but it keeps them coming back and referring you to their friends and colleagues.