A Step-by-Step Guide to Sending Your First Email Campaign

One of the most powerful features of Demandforce (and one our customers like the most) is our ability to create custom emails for your customers.

Did you know?

Demandforce customers who use custom email campaigns see a 30% open rate* on their emails.

*Based on a subset of 2016 Demandforce data.

78% of Demandforce dental practices** send email campaigns to their patients.

70% of Demandforce auto shops** send email campaigns to their customers.

*Based on 2016 Demandforce data.

Why email campaigns are important

Emails can be used to build loyalty and trust around your business, and has one of the highest ROI’s of any marketing you’ll send. For every dollar you spend on email marketing, you get $38 in return!

With a platform like Demandforce, you can easily send and customize one-click email campaigns to your customers. Demandforce offers a variety of ready-made templates to help you connect and communicate with your current base.

Here are just a few of the emails you can send:

  • Promotions and special offers
  • Industry-specific ready-made newsletters
  • Holiday and birthday greetings
  • Referral campaigns
  • Special event invitations and business milestones
  • Customer appreciation
  • Recommended services and recall reminders

A step-by-step guide to sending your first email campaign

If you’re ready to create your first email promotion and you’re a Demandforce customer, you should definitely check out this article to get detailed instructions on how to set up your promotion or newsletter. Here we’ll cover a broader outline of the steps.

  • Pick your promotion – think about what you want to gain from sending this promotion. What is your goal? Are you trying to attract more customers? Are you celebrating a specific upcoming event, holiday, or milestone? Are you launching a referral or customer appreciation campaign?

HINT: if you’re searching for ideas, check out the CAMPAIGNS tab in Demandforce, for suggestions and examples of our ready-made templates.

  • Customize the content – In order to foster a strong relationship with your customers, you need to make sure you’re sending them the right message, at the right time. Don’t send out a generic or sloppy-looking email. Not only will you see low conversions, but you also risk spurring opt-outs and losing repeat business.
  • Select your audience – Now that you’ve created copy that speaks to a certain audience, make sure you’re sending your promotion to that audience. If you’re using Demandforce, you can do this easily. You can even choose to CREATE YOUR OWN CRITERIA and define your audience using customer data pulled directly from your CMS. Once you’ve defined your list, you can review it and even remove individual customers from the send, if you so choose.
  • Schedule delivery – Pick the time and date to send your promotion. You can choose to send it immediately, or schedule it for the future. Demandforce customers can even set recurring campaigns.
  • Track your results – It’s not enough to just send your email, you need to track your results so you can learn from what you send out! If you’ve sent a campaign out through Demandforce, you can view data such as: the total sent, the total opened, and the clicks. This is all easily accessed within the Demandforce dashboard.

Have more questions about how to send your first email campaign? If you’re a Demandforce customer, visit our Help Center for dozens of helpful articles. If you’re new to Demandforce and want to learn how you can save time and attract new customers with custom, targeted email campaigns, visit www.demandforce.com or call us at (800) 220-1136.

Find out how to get more Google+ reviews

If you’re a small business owner, you probably already realize the importance of Google+ reviews for your business or practice. Google is often the first point of contact between a potential patient/customer and your office. The idea of searching on Google has become so ubiquitous, “Google it” is an instantly recognizable phrase.

Therefore, Google+ reviews are strong online currency that can boost your online reputation and make you the first choice for new customers. Online reviews strengthen your social proof, which refers to a human’s natural reliance on feedback and the actions of others to determine what is good or bad in a given situation. Social proof is the reason why studies often show that an overwhelming majority of consumers trust online reviews as much as personal recommendations when making a purchasing decision.

A 2014 study done by the marketing firm BrightLocal found that the more reviews a business has, the more trustworthy it is deemed by customers; plus, most customers read up to six reviews to make up their mind about a business.

How many Google+ reviews does your business have?

Don’t worry if that number isn’t as large as you might want it to be. There’s a simple way to generate more Google+ reviews for your business: request them from your previous patients and customers!

With Demandforce, this process is simple to set up. Google+ does not accept third party reviews, so we have created special email templates that you can send out to your database, to request Google+ reviews.

Here’s how to set up a Google campaign in Demandforce

Click on CAMPAIGNS and turn on your ONE-CLICK CAMPAIGNS, and select the “Review us on Google+” option. You can preview the email, and edit the audience or scheduled delivery to best fit your business. By default, the email will send to all customers who rated your business on Demandforce Local or another logged site four stars or above, and will run once every two weeks. However, rest assured – a single customer will only receive the email twice a year.

GoogleReviewExample.png

Once your email has sent, you can view the sent and open rate results in the RESULTS section of the CAMPAIGNS tab. You can also edit or stop the campaign at any time in this area.

For more detailed information on how to set up or use the Google+ campaigns, click here.