As the owner of a small medical or dental practice or small business, your online reputation is important to establishing your credibility to your patients and customers, attracting new business, and growing your bottom line. However, if you’re just starting out on the online world, you might not know where to start. But you need to stay conscious of what you’re posting on the Internet, and how quickly it can spread.
Here’s a quick 4 checklist you can use to determine the strength of your online reputation, and what you might need to focus on.
✓ Set up a Yelp business page, Facebook page, and Citysearch page for your business.
If you don’t have, or don’t maintain, a public profile on any or all of these sites, you’re missing out not only on the opportunity to attract new clients; but you also might be allowing a negative reputation to build itself online without your knowledge.
✓ Google your business and set up a Google Alert
You should always be aware of how your practice or business is being represented online, and who’s talking about it. Setting up a Google Alert for your business name, and even say—a competitor’s name or keywords for your industry—keeps you aware of what’s trending, and who’s talking about you.
✓ Collect testimonials and positive reviews to share on your website, on your storefront, and online.
Don’t know how to collect reviews? With Demandforce, you can send one-click online review requests to your patients and customers to help you collect more and better online reviews.
✓ Survey your customers to see what you can improve upon and what it is you’re doing that they like
Sending patient and customer surveys helps you keep appraised of what’s working for your customers, and what might not be. Plus, it shows your customers that you care, and that you’re proactive in accepting feedback and always looking to improve the customer experience.
Once you have addressed and set up these four aspects of your online reputation, you’ll be on your way to discovering a whole new world of potential patients and customers, and owning your online reputation.