If you’re a small business owner, you probably already realize the importance of Google+ reviews for your business or practice. Google is often the first point of contact between a potential patient/customer and your office. The idea of searching on Google has become so ubiquitous, “Google it” is an instantly recognizable phrase.
Therefore, Google+ reviews are strong online currency that can boost your online reputation and make you the first choice for new customers. Online reviews strengthen your social proof, which refers to a human’s natural reliance on feedback and the actions of others to determine what is good or bad in a given situation. Social proof is the reason why studies often show that an overwhelming majority of consumers trust online reviews as much as personal recommendations when making a purchasing decision.
A 2014 study done by the marketing firm BrightLocal found that the more reviews a business has, the more trustworthy it is deemed by customers; plus, most customers read up to six reviews to make up their mind about a business.
How many Google+ reviews does your business have?
Don’t worry if that number isn’t as large as you might want it to be. There’s a simple way to generate more Google+ reviews for your business: request them from your previous patients and customers!
With Demandforce, this process is simple to set up. Google+ does not accept third party reviews, so we have created special email templates that you can send out to your database, to request Google+ reviews.
Here’s how to set up a Google campaign in Demandforce
Click on CAMPAIGNS and turn on your ONE-CLICK CAMPAIGNS, and select the “Review us on Google+” option. You can preview the email, and edit the audience or scheduled delivery to best fit your business. By default, the email will send to all customers who rated your business on Demandforce Local or another logged site four stars or above, and will run once every two weeks. However, rest assured – a single customer will only receive the email twice a year.
Once your email has sent, you can view the sent and open rate results in the RESULTS section of the CAMPAIGNS tab. You can also edit or stop the campaign at any time in this area.
For more detailed information on how to set up or use the Google+ campaigns, click here.