LinkedIn on a Budget

Linkedin Strategy for Small Businesses

As a small business, it’s important to have tools that will help you recruit top talent, find peers, and curate helpful content for you at an inexpensive rate. LinkedIn, the world’s largest professional network, is a great option to help your business fulfill those needs. Although there are paid options on the platform, with strategic time and effort you can get your recruiting, networking and educational needs fulfilled from LinkedIn for free. Here are some easy-to-implement tactics.

Recruiting:

  • Posting jobs as updates

Instead of paying for Linkedin Recruiter, you can post about open positions on your feed for all of your followers to see. In your post, encourage your followers to tag someone that may be a good fit for the position. This will give you immediate leads, and expand the reach of your post to that follower’s feed as well.

  • LinkedIn Salary

One of the hardest parts of recruiting is establishing a fair pay rate for you and the candidate. LinkedIn offers a salary estimate tool that assesses the job title and years of experience needed for the role so you can stay competitive when hiring.

  • Search bar – people

Outside of posting your open positions on your feed, you can also be proactive and search for the specific role and location you need a new hire in. For example, ‘graphic designer los angeles’ brings more than 43,000 results. You can also use the filter to narrow down by school or previous companies worked for. When you find some top candidates send them a message, or use the introduction box when requesting to connect to explain why you’re reaching out.

Networking:

  • Search bar – companies

Being a small-business owner can be hard when you need advice, or just reassurance that you’re on the right track. Instead of paying money to attend networking events or conferences, search for those companies and look for peers you want to connect with. People are often surprised how open others are to network on LinkedIn and trade tips. Make sure to leave a note in the introduction box when requesting to connect.

  • LinkedIn Groups

Another great way to find like-minded individuals is by joining LinkedIn groups that are pertinent to your industry. Groups often post relevant articles and engage with posts to start a conversation.

Learning:

  • Educational content

Sometimes it’s helpful to get out of your ‘publication rut’ and read articles from thought-leaders or blogs you’ve not heard of before. Start by following companies, media agencies or people who inspire you in your industry that post content. What they post will show up on your feed, as well as content that they ‘liked’ or commented on, which will help expand your learning horizons.

  • LinkedIn Learning

If there is ever a new skill you want to learn, or a strategic tactic you need inspiration on, take advantage of the free 1-month trial of LinkedIn Learning. They have topics from that span across business, creative and technology. There are also Learning Paths for specialities like becoming a manager, or an excel expert.

LinkedIn has a lot to offer business owners who are looking to expand their team, network or expertise for no cost. It’s truly the sophisticated social media channel that can help you achieve your goals without breaking your budget!