Why does Google remove some reviews?

Why Google removes some online reviews

Google reviews can help a small business expand their reach to more prospects. But at the end of the day, Google controls the content that lands on their social network, Google Plus. This has left many of us wondering, ‘Why did Google remove that review?” According to their review policy, there are nine types of review content that they consider ‘prohibited and restricted.’ But what they could explain more is why they classify some reviews as ‘spam or fake.’ The answer is: the IP address.

Customers sharing the same IP address

Your internet service provider assigns the computer you connect to the internet with an IP address. If your customer brings a family member in, and they go home and both decide to leave a review for business on their shared computer, Google considers this a duplicate. In the world wide web, duplicate is another word for spam. So there goes their nice gesture and your chance to keep these two new reviews.

Customers reviewing with your WiFi

It’s no surprise that you have logged into your business’ Google Plus from your business WiFi. However, if you offer this same WiFi to customers and a happy customer decides to leave you a review while they wait, you’ve run into the IP address issue again. Another problematic scenario is if they simply log in to their Google Plus from your WiFi and leave the review later at home. The fact that they were on your IP has already left a trail.

Happy employees leaving reviews at work

Whether you asked your employees to give your business a Google Plus review, or they took it upon themselves, this is actually against Google’s guidelines. This is also another case where the search engine giant can sniff this out through the IP address. The employee is either leaving the review at work with the company WiFi, or they’ve signed into Google Plus under the WiFi and then left the review in another location like at home. Since this removal can be prevented, it’s probably best to ask your employees not to leave reviews.

Another option outside of the IP address is customers deleting the review themselves. This happens often with incentives. If you extend your offers or giveaways to a wide range of customers in exchange for a review, you may see reviews removed once they redeem their prize. Consider cherry-picking the customers you offer the incentive to in order to avoid this.

As we saw in the review policy, there are many other reasons why Google may remove a review from your listing. Because it’s almost like the luck of the draw, just remember the big picture which is to have an overall positive online reputation. As long as you have enough 4+ star reviews to keep you competitive against others in your industry, you’re in good standing.

https://whitespark.ca/blog/google-remove-reviews/

Summer-Inspired Marketing Campaigns for your Industry

Summer Inspired Email Campaigns

One of the tricks to successful marketing is making it relevant to your audience and what they are interested in at that moment. Since the Summer season is full of road trips, vacation, and hot weather – your campaigns should be too! Here are summer-inspired email campaigns for your industry.

Medical email campaign ideas

Summer time is a great time to nurture the relationships you have with your patients. Remind them why they chose your practice with these newsletters:

  • 4 reasons why you should protect your eyes from the sun
  • How to fight the flu before school starts
  • 3 ways to ease your back at your desk job

Dental email campaign ideas

If your young patients haven’t been brought in for their annual visit yet, segment your emails with these ideas to bring them in before school starts.

  • Back to school special: come in by 8/31
  • 25% off bright smiles for the new school semester
  • New patient special: schedule by 8/31

Veterinary email campaign ideas

If your patients could bark the words, they’d let you know that summer may not be their favorite season. Let your clients know why with these newsletters:

  • Summertime pests to protect your furry friend from
  • 3 natural products that will protect your dog from ticks
  • How to protect your pet from the heat

Salon and spa email campaign ideas

The summer heat and blazing sun can be detrimental to healthy hair. Be there for your clients with these emails:

  • Summer special: 25% off deep conditioning
  • 3 at-home remedies for dry hair
  • Come in before 8/31 and get a free hair mask!

Auto shop email campaign ideas

‘Tis the season for selling! Most of your customers have no idea how the summer heat can affect their A/C, or how to prepare for that upcoming road trip. Generate revenue with these emails:

  • $10 off your oil change + free A/C check
  • 10% off tire rotation – offer ends 8/31
  • Free brake check before your road trip