Announcing Text Reviews

We would like to announce the addition of our all-new Text Reviews functionality that enables merchants to collect feedback faster by sending review requests where customers are sure to see them: via text message on their smartphones.

Collecting reviews from customers has always been challenging for merchants, as phone calls and emails requesting reviews have historically yielded low response rates. Our Text Reviews offers customers the convenience of providing immediate feedback about their recent visit by sending a review request via text message to their smartphone.

To send text review requests using Text Reviews, merchants get verbal consent from customers to send them text messages. A one-time text opt-in request is then sent to the customer’s confirmed number, providing an easy way for merchants to collect text opt-ins for future text communication with the customer. The customer then receives a text message with a link to a review request containing a unique URL. Reviews submitted from the unique URL are then posted on any merchant web pages and Facebook business profiles connected to a merchant’s Demandforce dashboard.

Demandforce Text Reviews is the latest Demandforce innovation designed to help merchants improve customer satisfaction and retention using technology. Text requests see a 98% open rate compared with just 20-30% for email requests according to a recent Velocify study. This greatly increases the odds that customers will provide reviews with actionable feedback for merchants that can be used to improve the customer experience.

More information on Demandforce Text Reviews functionality, which is available immediately, can be found here

Introducing Demandforce Choice Plus!

The introduction of Demandforce Choice Plus enables you to take more complete control of your online reputation.

We made the shift to a tiered product offering with the introduction of Demandforce Choice and Demandforce Choice Plus. This evolution coincides with the introduction of new tools designed to help our customers manage and enhance their online reputations.

Demandforce Choice: Proven Value That Drives Business

The existing Demandforce product suite is now known as Demandforce Choice, and includes the core features upon which Demandforce built its reputation: online scheduling, appointment reminders, online review management, and email marketing tools to help your company save time, reduce no-shows and acquire more customers.

Demandforce Choice Plus: Mastering Online Reputation Management

Demandforce Choice Plus bundles the traditional benefits of Demandforce Choice with new solutions for online reputation management, including:

Intelligent Reviews: Automated review requests via email and text enable merchants to get more reviews published directly to Google.

Multi-listing Management: A consolidated view of a merchant’s business listings and reviews in one place, including listings on Google+, Yelp, Facebook, and Demandforce Local.

Competitor Dashboard: An instant, real-time snapshot of how a merchant’s ratings, reviews, and promotions compare to those of top competitors.

Demandforce Choice Plus is available immediately. If you would like to learn more information can be found at http://go.demandforce.com/ChoicePlus.

3 quick tricks to strengthen your online reputation

Looking for 3 quick tricks to help you strengthen your online reputation? While nothing beats taking the time to nurture your brand identity and personality online with steady, consistent engagement, the following are 3 quick tricks to help jumpstart your online presence.

1. Leverage Social Media

You took the time to set up your Facebook page, Instagram account, Twitter, and LinkedIn – so now’s the time to utilize them! Collect and post customer reviews on social media, and connect with your customers through engaging, relevant social posts. Showcasing your business on social media increases your value and exposure exponentially!

2. Use Negative Reviews Wisely

Always acknowledge and respond to negative reviews, creating a conversation to reach a resolution. Never leave a negative comment unanswered on a Facebook post or your Yelp page. Even if you need to take the conversation offline, respond publicly so that other customers and prospects see that you responded in a timely matter, and care about working with the customer to come to some sort of resolution. Remember, some negative feedback can add more legitimacy to your positive reviews.

3. Measure, Measure, Measure

Never stop tweaking and learning from your posts and your customers. Establish a plan to track and monitor your online reputation, including these important indicators:

  • Volume
  • Velocity
  • Sentiment
  • Recency
  • Keywords

If you want to strengthen your business’ online reputation, check out the online reputation management tools from Demandforce. You can send automatic review requests, post directly to popular search sites, and manage your online reputation all from our easy-to-use online platform.

Call us at (888) 272-7821 to see a demo, or visit demandforce.com for more info.

A Quick 4 Online Reputation Checklist

As the owner of a small medical or dental practice or small business, your online reputation is important to establishing your credibility to your patients and customers, attracting new business, and growing your bottom line. However, if you’re just starting out on the online world, you might not know where to start. But you need to stay conscious of what you’re posting on the Internet, and how quickly it can spread.

Here’s a quick 4 checklist you can use to determine the strength of your online reputation, and what you might need to focus on.

✓ Set up a Yelp business page, Facebook page, and Citysearch page for your business.

If you don’t have, or don’t maintain, a public profile on any or all of these sites, you’re missing out not only on the opportunity to attract new clients; but you also might be allowing a negative reputation to build itself online without your knowledge.

✓ Google your business and set up a Google Alert

You should always be aware of how your practice or business is being represented online, and who’s talking about it. Setting up a Google Alert for your business name, and even say—a competitor’s name or keywords for your industry—keeps you aware of what’s trending, and who’s talking about you.

✓ Collect testimonials and positive reviews to share on your website, on your storefront, and online.

Don’t know how to collect reviews? With Demandforce, you can send one-click online review requests to your patients and customers to help you collect more and better online reviews.

✓ Survey your customers to see what you can improve upon and what it is you’re doing that they like

Sending patient and customer surveys helps you keep appraised of what’s working for your customers, and what might not be. Plus, it shows your customers that you care, and that you’re proactive in accepting feedback and always looking to improve the customer experience.

Once you have addressed and set up these four aspects of your online reputation, you’ll be on your way to discovering a whole new world of potential patients and customers, and owning your online reputation.

Do you own your online reputation?[Infographic]

If you’ve ever wondered why your online reputation is important, then this infographic is for you. In a world increasingly driven by online reputations, knowing how to leverage your online reputation and how to best utilize social media will only help you stand out among the competition, attract new customers, and gain more positive online reviews.

This infographic will help you figure out if you truly own your business’ online reputation – and what you can do to reclaim it.

If you’re looking for ways to own your online reputation, Demandforce can set up a personalized demo for you. From one-click review requests and automatic posting to social media sites; pre-written email campaigns; and integration with sites like Facebook, Yelp, Google Local, and Citysearch, Demandforce can help your business take control of its reputation, and boost your rating and reviews online.

It’s easy and quick to schedule a live demo to learn more about the product – just click here!

do-you-own-your-online-reputation-final

2016 Marketing Imperative for Small Businesses – Strengthening Your Online Reputation

Did you know that there are 3 billion+ Internet users across the globe, and this number is growing at a rate of 9% per year? That’s a lot of potential customers for your business, and a great opportunity to promote your name and reputation.

Of all the marketing trends we’ve seen this year, one stands out as imperative for businesses that want to continue to grow and attract new customers. The 2016 marketing imperative for small businesses is: to take immediate steps to strengthen and manage your online reputation.

Why your online reputation is so important

Your online reputation is your most important asset because it allows you to achieve all your business goals. It’s a digital age, where over 77% of searches for businesses begin online, and 92% of consumers read online reviews before making a service provider or purchasing decision.

A strong online reputation influences consumer decisions and trust, and when consumers trust you, they buy from you, become returning customers, and refer you to their family and friends.

In fact, a recent Pew Statistics poll showed that 78% of consumers trust peer recommendations over any other marketing – like ads. Professional marketers will tell you that trust is the #1 factor in making a positive first impression. Don’t believe it? Ask yourself: do YOU trust someone with a bad reputation? Neither will your customers.

A positive reputation can drastically improve your bottom line

There are many statistics that prove consumers value online reviews, and look at them before making a decision on where to go, or what to buy. And there’s even more evidence that a bad reputation can hurt your business, as a poor reputation leads to decreased word-of-mouth referrals, consumer trust, and bookings.
So what can you do about your online reputation?

So what can you do about your online reputation? First, you need to figure out where you are with it right now. Ask yourself these questions to gauge your current status:

  • When was the last time you searched for yourself on Google?
  • When was the last time you checked out your website? Do you have a website?
  • Do you have a Yelp, Google+, and CitySearch page?
  • Do you have social media set up – Facebook, Twitter, Instagram?
  • Do you send emails to your customers?
  • Do you have a loyalty program, recall process, or welcome email set up?
  • What is your current rating on the most popular review sites?
  • How do you handle feedback or comments online? Do you respond? How quickly?
  • How easy is it for people to book an appointment with you?

The answers to these questions can help you understand how visible and engaged you are currently with building and managing your online presence.

Some Quick Online Reputation Wins to Jump-Start the Process

Here are some quick wins you can do to immediately bolster your online reputation.

  • Respond immediately to any feedback or review posted online
  • Utilize email marketing campaigns for your new, current, and lapsed customers
  • Make sure you own and update your Google Local, Yelp, and social media pages
  • Request reviews from your customers/patients – the more reviews you get, the more legitimate and trustworthy you seem to be to others

Building a strong online reputation does not happen overnight, but if you establish a good foundation and you have a way to manage and track everything you do, you will be well on your way to strengthening your reputation and growing your business. If you want a partner who has experience with helping businesses like your achieve quick and lasting results, Demandforce can help.

Demandforce is an all-in-one platform that can help your business with its marketing, its customer communications, and appointment reminders and confirmation process. You can automate reminders, set up custom email campaigns and send newsletters, track confirmations and easily follow up with unconfirmed appointments, and even work on customer recall.

Visit www.demandforce.com to find out all about what we can do for your business, and if you’d like to speak with someone directly – you can at (866) 507-7016. You can also sign up to view a demo, to fully understand all the features and benefits of this powerful marketing and business tool. View the Demo Now.