One of our best tools to convert current and prospective customers is our Email Campaign builder. Just like you experienced in your demo with your sales rep, you can segment your emails by products purchased and services received, or simply send appointment reminders and recall campaigns via email. But in order to get started, you have to collect email addresses from your audience. Don’t worry – there are easy ways to do this! Here are two options that the Demandforce portal offers you to help you collect email addresses.
Offline forms ask for the information necessary to send your customers emails and text messages. ‘Offline’ stands for customers who either don’t have an email address in your management system, or are simply not subscribed to your email communications.
The easiest way to tackle receiving email addresses from your current customers is by printing this form for the day they come in for their appointment. Go to your ‘Appointments’ drop down in your menu and click ‘Appointment Calendar’ to choose the day you would like to print your Offline Form. Then you can click the blue link ‘Print Patient Forms’ and choose if you want print forms for every patient that day, or a different audience listed in the drop down.
It’s recommended to add this to any other paperwork your customers are filling out, or have them fill it out quickly while they wait for their appointment to begin.
Email Finder is an add-on service we provide within your portal, and it’s a great option if you have little-to-no email addresses to start with, or your business is fairly new. It’s also helpful for a promotion or announcement that you want to extend your reach with.
This service searches through national opt-in databases using your customer’s name and physical mailing address. Once you start with Demandforce the Email Finder already begins searching, and let’s you know how many it has found. This happens every month and is no extra charge. Only once you click ‘Let’s do it’ are those emails purchased for $0.99 per valid email. The good news is – we give you 500 emails for free just to get you started! Be sure to take advantage of that deal no matter how big your email database is.
Outside of what Demandforce offers you, there are a variety of ways you can gather email addresses from current or prospective customers, including:
- Business card fishbowl for a prize giveaway
- Email signup field on your website
- Social media ads
Just be sure to email your customers no more than once a week, and no less than around every three months to stay at the top of their mind.