Establish an effective patient recall strategy at your dental practice

In order to grow your dental practice, you need to focus not only on new patient acquisition, but also patient recall. What is recall? It’s your ability to keep your patients coming back after their first office visit. In order to maintain a healthy dental practice—regardless of location, size, or specialty—you need to have an effective recall system in place for your patients.

Why patient recall is so important to dentists

It can take time to establish a relationship with a patient, and build upon that trust. However, helping your patients understand the value of regular dental cleanings and encouraging them to return to you can be rewarding not only for your patients’ overall oral health, but for your practice as well.

Once a patient has been entered once into your system, you want to make sure that their information doesn’t get lost in the general communications chain. If you start seeing declines in your hygiene department, soon you might see declines in the operative and restorative side of your practice as well.

So how can you take action to prevent such a decline?

How Demandforce helps you get more from your practice management system

Ask yourself this: how does your current recall system operate? Are you sending one notice and then waiting for patients to call you? According to one study from Dental Economics, only 20% of patients call the practice after they receive a notice. And even if you have your staff call patients, this system is not that much more effective, and also takes 20-40 hours a month to do for many dental practices.

If you’re looking for a more effective, efficient way to recall patients to your practice, consider Demandforce. Demandforce is a patient communications and marketing platform that reconnects with and reactivates lost patients by leveraging the data in your current PMS.

77% of Demandforce dental practices actively use the recall reminder feature – and it works!

For patients who booked appointments after receiving a reminder, 80% scheduled their appointment after only one reminder was sent (Demandforce survey, 2015).

Demandforce not only provides workflow automation tools that can have an immediate effect on the number of patients who rebook appointments with you, it also offers a high level of customization and targeting so that you make sure you’re sending the right message to the right patient, at the right time.

Demandforce’s custom recall reminders can be adjusted based on how busy your practice is, and how far out your schedule is booked. You can also rewrite any emails before you send, to create specific offers relevant to your patients.

Here are a few other features of Demandforce that help you reconnect with patients and bring them back in to your practice:

  • Automated appointment reminders
  • Patient surveys
  • Ready-made newsletters
  • Custom recall messages sent via email, text, or voice call
  • Personalized emails celebrating life milestones like: birthdays, we miss you campaigns, and special offer emails

To find out more about Demandforce’s patient communications solutions, visit demandforce.com or call (888) 272-7821.

A Step-by-Step Guide to Sending Your First Email Campaign

One of the most powerful features of Demandforce (and one our customers like the most) is our ability to create custom emails for your customers.

Did you know?

Demandforce customers who use custom email campaigns see a 30% open rate* on their emails.

*Based on a subset of 2016 Demandforce data.

78% of Demandforce dental practices** send email campaigns to their patients.

70% of Demandforce auto shops** send email campaigns to their customers.

*Based on 2016 Demandforce data.

Why email campaigns are important

Emails can be used to build loyalty and trust around your business, and has one of the highest ROI’s of any marketing you’ll send. For every dollar you spend on email marketing, you get $38 in return!

With a platform like Demandforce, you can easily send and customize one-click email campaigns to your customers. Demandforce offers a variety of ready-made templates to help you connect and communicate with your current base.

Here are just a few of the emails you can send:

  • Promotions and special offers
  • Industry-specific ready-made newsletters
  • Holiday and birthday greetings
  • Referral campaigns
  • Special event invitations and business milestones
  • Customer appreciation
  • Recommended services and recall reminders

A step-by-step guide to sending your first email campaign

If you’re ready to create your first email promotion and you’re a Demandforce customer, you should definitely check out this article to get detailed instructions on how to set up your promotion or newsletter. Here we’ll cover a broader outline of the steps.

  • Pick your promotion – think about what you want to gain from sending this promotion. What is your goal? Are you trying to attract more customers? Are you celebrating a specific upcoming event, holiday, or milestone? Are you launching a referral or customer appreciation campaign?

HINT: if you’re searching for ideas, check out the CAMPAIGNS tab in Demandforce, for suggestions and examples of our ready-made templates.

  • Customize the content – In order to foster a strong relationship with your customers, you need to make sure you’re sending them the right message, at the right time. Don’t send out a generic or sloppy-looking email. Not only will you see low conversions, but you also risk spurring opt-outs and losing repeat business.
  • Select your audience – Now that you’ve created copy that speaks to a certain audience, make sure you’re sending your promotion to that audience. If you’re using Demandforce, you can do this easily. You can even choose to CREATE YOUR OWN CRITERIA and define your audience using customer data pulled directly from your CMS. Once you’ve defined your list, you can review it and even remove individual customers from the send, if you so choose.
  • Schedule delivery – Pick the time and date to send your promotion. You can choose to send it immediately, or schedule it for the future. Demandforce customers can even set recurring campaigns.
  • Track your results – It’s not enough to just send your email, you need to track your results so you can learn from what you send out! If you’ve sent a campaign out through Demandforce, you can view data such as: the total sent, the total opened, and the clicks. This is all easily accessed within the Demandforce dashboard.

Have more questions about how to send your first email campaign? If you’re a Demandforce customer, visit our Help Center for dozens of helpful articles. If you’re new to Demandforce and want to learn how you can save time and attract new customers with custom, targeted email campaigns, visit www.demandforce.com or call us at (800) 220-1136.

Improve Your Practice’s Productivity in 2017 with These Top 5 Healthcare Automation Processes

It’s a new year, which means it’s time for another set of resolutions. But rather than deciding to choose the same old resolutions that never quite motivate you enough to follow through on them, why not focus on just 5 of the easiest, yet most effective, healthcare automation processes that will boost your practice’s productivity and keep you connected with your patients.

All patients enjoy a friendly, attentive practice—so if you’re too busy on the phone, or handling paperwork when you should be focused on your patients, you might lose patients, referrals, or new business.

Here are our Top 5 picks for healthcare automation processes that will help you better manage your time and eliminate time-consuming or repetitive tasks.

If you’d like to learn more about marketing automation and how it can help your practice, visit www.demandforce.com.

Appointment Reminders

Spend less time chasing down confirmations by setting up automatic appointment reminders for your patients. You can send advance email reminders, text alerts, or even an automated voice call to cut down on no-shows and forgotten appointments.

Recall & Check-Up Reminders

Increase the number of patients you bring back time and again by automating your recall and check-up reminders. Save time by setting up a schedule for when to send out recall emails and notifications so you’re not overwhelmed by all the scheduling.

Patient Surveys

Gathering patient feedback about the quality of service you’re providing, and showing patients you care about giving them a great experience goes a long way in attracting new patients, and keeping the ones you have. Setting up an automated system of sending and collecting patient surveys allows you to constantly gather data about your practice without worrying about this practice slipping through the cracks on busy days. 

Birthday Greetings & Special Offers

Sending birthday messages to your patients, or sending an exclusive offer to long-time patients is a proven way to retain lifetime patients, and promote practice advocates and referrals. Sending cards in the mail is costly and time-consuming, so why not automate this process and/or send email greetings to your patient base?

Requests for Online Reviews

These days, your online reputation is so important in attracting new patients, and establishing your practice as reputable online. That’s why the more online reviews you have from patients, the better. But we know that sometimes asking for those reviews, and following up with patients, can take up a lot of time. So why not automate your request for online reviews, so that a friendly email request is sent to all your patients shortly after they finish their appointments, asking for their review. Then you can quickly review and post these on the most popular social media sites; saving you time and the headache of sorting through various sites, and reposting.

These are our top 5 healthcare automation processes, but there are so many that we didn’t mention as well. With so many choices to help you better leverage your time and schedule, there’s no reason your should be sacrificing productivity in your practice. If you want to learn more about healthcare automation, and your options, click here.