Search engine optimization (SEO) is the backbone of your online brand. It may seem complex to some, but essentially it can improve your brand’s online visibility in the search engine results pages. Today, less than 10%* of Internet users look past the first page of search engine results, so SEO is vital for success online. Leveraging your brand’s blog and social media accounts are great ways to positively impact your search engine performance. Here are a few simple SEO best practices to follow for increased online visibility.
Content that people crave
One factor that determines your search engine ranking is your content. Google rewards websites and blogs that create relevant content on a regular basis. This is in large part because
Google has always had one goal: to provide users with the most relevant search results for their question.
Create relevant content that potential customers are searching for to benefit your brand’s SEO and to reduce your website’s bounce rate.
Link building is an important tool for a strong SEO strategy. Earning links from influential websites to your website or blog is a signal to search engines that your brand is a valuable resource. Each link that your brand earns increases your referral traffic and site authority. This serves your SEO goals as the more links you earn often equals higher rankings with Google and other search engines. Your brand can earn links by creating interesting and engaging content that could be considered a resource for a wide range of readers.
Social media can be a large benefit to your brand’s SEO through the use of content promotion. Take your best, high-quality content and promote it across your brand’s social media pages. The share and engagement metrics from your content signal to search engines that it is valuable. There is also the possibility that influencers on social media may link to your social media content from their website or blog, adding more power to your brand’s SEO.
The best way to improve your brand’s search engine performance is with a solid SEO strategy. Using the tools and strategies mentioned above is a good start, but there are many behind-the-scenes techniques SEO professionals use on a daily basis. If you’re ready to take your brand’s SEO strategy to the next level, contact a Demandforce expert today.