The holiday retail race will begin in just one week – is your business ready to take advantage of Small Business Saturday? Unlike Black Friday, Small Business Saturday encourages shoppers to show some love for small businesses in their local community. Statistics prove that people want to support their communities. In 2012, when the holiday was founded by American Express, $5.5 billion was spent in small businesses across America in a single day. Here are a few ways that both your business and your clients can celebrate Small Business Saturday.
Promote Small Business Saturday
As a small business, it’s important to get a head start on promotions so that you can stand out from your Black Friday competitors. Remind all of your clients about Small Business Saturday in advance by promoting the event on social media. Let your followers know about the history of the event and what your business has planned with posts on Facebook, Twitter and Instagram. Don’t forget to send out emails to all of your subscribers encouraging them to “shop small” with your business.
Think about what makes your small business stand out from retail chain stores. Whether it’s personalized customer service or a local product that only you provide, highlight it in your incentive. It’s important that you remind your clients that all of their support for your business goes right back into the community.
Spending $100 at a local business results in an average of $68 that stays in the local community compared to $43 for national franchise businesses.
Any incentive that you offer your clients, can help the whole community in the long term.
Small Business Saturday is a great event to boost visibility and sales for your business, but remember to look beyond this one day. You can use the shopping frenzy to the advantage of your business and plan your strategy going forward. Use all of the successful strategies from this event and repurpose them all year long to see increased business and client loyalty.
When small businesses succeed, the entire community succeeds. By encouraging your clients to shop local, you can help improve your community and your business’ bottom line. Celebrating Small Business Saturday is a guaranteed win for you and your clients.