How to Build a Loyal Audience

How to Build a Loyal Audience

By now you know that attracting new customers is crucial to the success of your business. However, it is even more important to form a lasting impact on your current customers to gain and keep their business. Quality customer service, great products and services are an important part of building up a loyal audience. The best way to instill trust in your customers is to show them that you understand and see them. Here are a few ways to build a strong audience for your business.

Build a connection

One of the best ways to connect with your patients is through social media. Your business’ social media accounts present a great opportunity to give it a personality, and connect with customers outside of the office. From sharing special promotions or engaging with your followers on Facebook and Instagram, regularly update your social media accounts with fun and relevant posts to reap the benefits of customer loyalty. It’s also important to respond to your customers to further cement that loyalty.

Be the expert they trust

Often customers get nervous when they are recommend to add on a service. They may feel it’s a unnecessary cost. The best way to ensure their is trust when you are suggesting an add-on service is to explain in detail why you feel it’s necessary. If you can offer an alternative option as well, especially one that is more affordable, that’s even better. Trust is everything when you’re trying to build a loyal audience.

Thank your customers

A quick ‘thank you’ note goes a long with customers – whether it includes a promotion or not. People genuinely love to be appreciated for their time. The best time to thank them is within 24 hours after they’ve visited, and most customers prefer to receive their thank yous via email. But if your business can do it, a handwritten ‘thank you’ note will blow them away.

Finding the right way to engage with your customers is a great way to foster loyalty. Once you have discovered a strategy that works, you can easily amass a following of customers that will keep coming back to your business for years to come.

Demandforce Customers: Top 3 Features to Use

Demandforce Customers: Top 3 Features to Use

Are you getting the most out of your portal? We want to make sure our customers are taking full advantage of all of the tools at your disposal. Trying out new features in your software is the best way to effectively optimize how you communicate with your clients. If you want to effectively grow your business, be sure to explore these marketing and communications features.

Thank You Emails

One of the best ways to show appreciation for your clients is to thank them! Business owners that aim to keep their clients happy and coming back for more shouldn’t overlook the value of a simple thank you email. Not only does it keep the lines of communication open between you and your clients, you can also turn it into an opportunity to receive more reviews. Include a link to your business’ review site in the email to encourage happy customers to leave a review.

Appointment Reminders

Missed appointments are a detriment to both your business and your customers. Ensure that your customers never miss an appointment again by scheduling appointment reminders. Once an appointment has been scheduled through the portal, our system will automatically send out a reminder email to the customer. You can control how soon the reminder is sent before the appointment and the delivery method (email, text or voice reminders). Our convenient system will help make no-show appointments a non-issue for your business.

Email Campaigns

Promotional campaigns and newsletters are a great way to draw attention to a specific product or service that your business provides. Using the portal, it’s easy to set up a custom campaign to engage with your customers. Choose the delivery time, the recipients and whether you want to create a recurring campaign. We also offer pre-built campaigns that your business may find useful if you’re just getting started with Demandforce. Whether you want to create a service specific campaign or a seasonal one, our system streamlines the process.

Give these three features a try for improved communications with your clients. Need help getting started? Reach out to your Customer Success Manager with any questions about our marketing and communication tools.

Demandforce Customers: Sending Email Campaigns

Demandforce Customers Sending Email Campaigns

Email marketing is one of the most effective methods to reach and engage with your clients. Pew Research data shows that 92% of adults in the United States use email, with 61% of these users using it on an average day. It is also one of the simplest ways to market your small business, gain appointment requests and alert clients to upcoming promotions. Demandforce makes it easy for you to create email campaigns, whether your goal is to gain appointment requests or referrals for new customers.

1-Click Campaigns

Our 1-click campaigns are beneficial to small businesses because they can be created in minutes, which saves you valuable time and money. Creating an email campaign is as easy as click, edit and send! Select the campaign that aligns with your goals, customize it for your business and send or schedule the campaign for a future date. Demandforce creates new 1-click campaigns each season, providing a wide range of email campaigns all year long.

Email campaigns are not only useful for special offers and promotions, they also help keep your business front of mind with clients. Many clients neglect to schedule regular maintenance appointments, resulting in fewer visits over time. Frequent emails from your business help encourage the occurrence of repeat business and increased revenue.

Create Your Own Campaign

Demandforce also provides you with the freedom to create your own email campaigns. Customize all of your content from the email copy to your business’s unique images and branding. Customized campaigns can include newsletters, promotions or thank you emails that show your appreciation to valued clients. Creating your own email campaign gives you the added flexibility of incorporating a call-to-action that links to your own custom URL.

Email campaigns help build brand awareness, loyalty and trust in your business. With the growing popularity of mobile devices, your email campaigns can reach clients immediately, whether they’re at work or in line at a grocery store. Email campaigns are both convenient for your on-the-go clients and vital to your business’s bottom line.