The proof is in the numbers: Demandforce can help your business grow

According to a financial statement analysis done by Sageworks, a financial information company, businesses with less than $5 million in annual revenue experienced, on average, a 7.8 percent annual sales growth in 2015. This follows the trend of continued growth in annual small business sales that we’ve seen since the Great Recession of the late 2000s.

If you’re a small business owner, prospects could be looking bright for you, but you still always need to work towards increasing your customer count, visits per day, and revenue per day, to continue to grow. Even if you have a loyal fan base, if you don’t have the numbers, you might run into cash flow problems. According to a U.S. Bank study, 82 percent of businesses that fail do so because of cash flow problems.

So how can you be proactive about growing your business? By investing wisely in three aspects:

  1. Your product or service
  2. Your team
  3. Your marketing and communications

Your product or service

This is the most obvious aspect of your business that you need to quality control and provide. If you don’t offer a service or product that is in demand, and that is of a high caliber, than you’ll have trouble attracting new business and growing.

Your team

The foundation of any great business starts with the people who work there. This goes for startups to large corporations. The dedication and passion your team members put into their work pays off in the quality of service your business provides. You and your team directly impact how well your business does, and so investing in yourself and your team is never a bad idea.

Your marketing and communications

You may be the greatest dentist, doctor, veterinarian, or mechanic in your town, but if you no one knows that, then your business won’t get off the ground, let alone grow. While traditional forms of marketing like word-of-mouth referrals and local advertisements are still valuable, investing in marketing and communications that reach a wider group of prospects is essential if you want your business to continue to grow. That’s why the best way to increase customer count, visits, and revenue per day is to invest in improving and optimizing your marketing and communications.

Take these stats: auto shops that sign up for Demandforce, a marketing and communications platform that provides tools and solutions to help small businesses (such as auto shops and more) grow, saw an immediate effect in all three of these areas.

Within just 6 months, the average customer count at auto shops using Demandforce increased by 4.89%. Average visits per day went up by 11% after just six months, and average revenue per day increased by 4.57%.

And the numbers continue to rise after a year of using the platform.

After a year, the average customer count at an auto shop using the platform increased from its original number by 12.48%, and average visits per day had increased by 13.21% in a year.

(Based off a survey of select Demandforce auto shop partners, 2017)

With just a bit of help, your business could start seeing immediate increases in these three key areas, which are all good indications of your business’ health. And one of the benefits of using an online platform designed for small businesses is that it’s easy to use. Setting up and sending out a custom email to inactive customers, for example, can be done in just a few minutes, by following the helpful walkthrough and using a ready-made email template. Demandforce specifically integrates with popular content management systems to sync appointment and customer data, so that you can set up helpful automated workflows, such as advanced appointment reminders and two-way text, completely contained within the online platform.

If you’re looking for immediate results, Demandforce can help. The platform offers a live demo and occasional special introductory offers. To find out more or to schedule a demo, you can either call (888) 272-7821 or visit demandforce.com and click the “See a demo” button.

Why Word-of-Mouth Marketing Still Matters

In business, word-of-mouth marketing often involves a happy customer who promotes your business, product, or service to other people, through referrals, recommendations, online reviews, or social posts. These mentions are most often unpaid (though some referral programs provide incentives), and can be incredibly effective at attracting new customers and providing social proof.

Some important statistics:

  • Word-of-mouth marketing is still the most trusted form of marketing, trusted by 84% of consumers (source: Nielson)
  • 91% of B2B buyers are influenced by word of mouth when making buying decisions (source: USM)
  • 65% of new business comes from referrals (source: Womma.org)
  • 27% of consumers would pay 15% or more to receive superior customer service (source: Womma.org)
  • Customers acquired through word-of-mouth spend 200% more than the average customer, and make up to 2x as many referrals (source: Business Pulse)

As more businesses focus on organic marketing strategies such as utilizing social media and online reviews to boost business, it’s important to understand why word-of-mouth marketing is valuable and why it still matters.

Word-of-mouth marketing is about trust, and building trust with your customers, vendors, and partners. This is why word-of-mouth marketing is so powerful, and also so trusted. Within our daily conversations, we discuss brands, products, and businesses. It’s part of human nature to want to share good experiences (and bad!) with others, and everyone enjoys being able to recommend a business or product that might help out a friend, relative, or colleague.

Setting up a simple, yet effective, referral campaign

One of the most effective byproducts of good word-of-mouth marketing is a referral from a happy customer. Follow these steps to make it easy for your customers to recommend your business to their friends & family.

  1. Create a compelling offer
  2. Promote your referral program through an eblast and on social media
  3. Make sure the referral process is simple, quick, and easy
  4. Personalize the initial referral messaging and onboarding process
  5. Keep your referral program top-of-mind with social posts & reminder emails
  6. Monitor and optimize your referral program based on results

If you are looking to create your first (or next) referral campaign, Demandforce can help. You can send a pre-written referral campaign email and get help requesting online reviews from happy customers. Get more 5-star reviews and gain more customer advocates with word-of-mouth marketing and grow your business!